First in Math is a comprehensive online resource for K-8 mathematics. It uses an engaging and interactive game based approach to support mastery and encourage practice. Practice is self-directed and progression based. Learners receive immediate feedback to help develop their problem solving and reasoning skills, building the foundation for algebra in higher grades. The game also uses friendly competition, through ranking and virtual award stickers, to motivate learners. Other key features include the ability for teachers to track student progress and family logins.
The original value appears to lie in the notion that this resource will engage learners to the point where they will want to practice math, just like they would a sport. The First In Math website states that they aim to make math appealing and accessible through a cost-effective instructional tool. Robert Sun also states that his goal is to create a new generation of thinkers.
Robert Sun is the founder, chairman, president and chief executive of Suntex International Inc. He has an impressive background that traverses the titles of inventor, engineer, entrepreneur and social activist. His educational background is in electrical engineering and he spent 7 years working as a senior project engineer. He holds a number of US patents and originally developed a successful card based mathematics game, 24 Game. Over 10 million students use his games. Having a varied background he is likely skilled in a number of areas that have proven to benefit his ventures. He has been involved with a number of organizations including the Pennsylvania State Board of Education. He has also won a number of awards including: Asian Entrepreneur of the Year Award (2008) and a US Congressional Medal of Distinction (2008). Based on his community achievements he appears to be a highly self-motivated individual with strong networking connections. The First In Math website describes Sun as a mixture of creativity and technical skills and that he balances the intellectual with the practical. The following statement is found on his website, “a student of Eastern philosophy, Sun believes that we have the power to direct or influence our life energy. He knows that if he thinks positively enough about making something happen, it will.” A philosophy likely shared by many successful entrepreneurs.
It was difficult to find any information about other team members. The only thing I found was that Suntex International Inc. employs 10-19 people. Based on the website and the estimated annual revenue of the company, I suspect that he has assembled a good quality team.