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Venture Pitch: ESL Teacher’s Aid

By Bruno on July 31, 2014

Hello,

My elevator pitch and venture pitch are below:

Prezi Elevator Pitch (If the audio does not play for you, make sure you click on the older Prezi player on the Prezi page)

BChu Venture Pitch ETEC522

Self-Reflection:

I have taught languages for the past four years now and I have spent hours upon hours looking for suitable current events news articles and customized hundreds of activities to suit my students. I have spent so much time that I have been searching desperately online for something that could replace the huge amount of manual work that I had been doing. As I began this course, my experiences as a languages teachers immediately came to me and I felt that if I could create a business, one which would help second language teachers to incorporate current events into their teaching in an easy and appropriate way.

I truly feel that ESL Teacher’s Aid brings original value to ESL teachers. It leverages the power of tablet technology along with fresh news content and activities generated on a daily basis to provide ESL teachers with a powerful new tool to add to their classrooms. Ultimately the buying decisions are made at the department, school, and board level and that is what I was hoping to target.

Obviously, schools and districts that have high ESL populations would benefit the most from ESL Teacher’s Aid. I feel like the market for ESL Teacher’s Aid is enormous given the growing number of immigrants coming to North America. Globally, I see places in Asia where learning English is a big business as another massive market which ESL Teacher’s Aid could add tremendous value. Overall, I am hoping that these decision makers would see the big picture and invest in ESL Teacher’s Aid as something that would benefit their department, their school, and their district.

In reflecting on the venture pitch and elevator pitch I have created, I feel I have developed some additional business and persuasive skills that will be valuable to me as a teacher. Often times as teachers, we are required to seek additional funding for our classrooms and schools, and that usually requires us to create a “pitch” in front of a Parent’s Advisory Committee or some other board-level committee. I feel that this course overall has taught me how to be persuasive and help market myself better to the decision makers who will be deciding on whether funding is approved or not. This assignment in particular, has allowed me to break a “pitch” down into its fundamental components, and how to make it as persuasive as possible. The elevator pitch I created in Prezi also allowed me to explore the different ways to use rich media to enhance a pitch’s effectiveness. Overall, this has been a very valuable experience and definitely a course that I would recommend to anyone in the MET Program.

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10 Aug Posted on Venture Pitch: ESL Teacher’s Aid

FEEDBACK: The elevator pitch was clear and well presented. You have clearly done a lot of research for the revenue model and competition and bring a wealth of expertise and experience to the table. To fully take advantage of your product, it sounds like students would benefit from having a tablet. Does it mean, it would be less interactive if accessing from other devices?

10 Aug
0 Thumbs Up!
Riea Elder @rielder

FEEDBACK: The elevator pitch was clear and well presented. You have clearly done a lot of research for the revenue model and competition and bring a wealth of expertise and experience to the table. To fully take advantage of your product, it sounds like students would benefit from having a tablet. Does it mean, it would be less interactive if accessing from other devices?

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10 Aug Posted on Venture Pitch: ESL Teacher’s Aid

FEEDBACK : I really like the idea of the venture. I am sure there could be a lot of takers for this product, however it would depend on how it is priced. Being an ESL teacher myself, I agree that such a product would save a lot of time.. I think the pitch was done very professionally and included most of the checkpoints. As a suggestion, I would recommend adding a little music to the prezi. Also capturing a 50 % market share by 2015 -16 seems a little ambitious to me. Good Luck !

10 Aug
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Sayali @sayalit

FEEDBACK : I really like the idea of the venture. I am sure there could be a lot of takers for this product, however it would depend on how it is priced. Being an ESL teacher myself, I agree that such a product would save a lot of time.. I think the pitch was done very professionally and included most of the checkpoints. As a suggestion, I would recommend adding a little music to the prezi. Also capturing a 50 % market share by 2015 -16 seems a little ambitious to me. Good Luck !

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10 Aug Posted on Venture Pitch: ESL Teacher’s Aid

Feedback: I like the concept but as a Mac user I felt left out :( I agree with some of the other comments that your elevator pitch could have use a bit more wow but the information you presented made it seem like a viable venture for investors to invest in.

10 Aug
0 Thumbs Up!
rjoelmay @rjoelmay

Feedback: I like the concept but as a Mac user I felt left out :( I agree with some of the other comments that your elevator pitch could have use a bit more wow but the information you presented made it seem like a viable venture for investors to invest in.

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9 Aug Posted on Venture Pitch: ESL Teacher’s Aid

FEEDBACK: I agree that ESL teachers would benefit from this app because they can save time preparation time. However, as you said so yourself, ESL teachers are constantly tailoring learning materials to suit the specific needs of their students. I am an ESL teacher and I would not 100% rely on any tool to tailor my learning materials as every student or group of students is different. That is not to say that ESL Teacher’s Aid is not useful, but I do not know how often or when exactly I would ever use this product. Downloading easy to access podcasts are great, but how do I know which one I should use? Competitors have databases consisting of thousands of videos and podcasts, but are available to ESL learners. I think that you have struck into a niche market by targeting ESL teachers themselves. However, ESL Teacher’s Aid cannot escape the reality that it will have to provide copious amounts of content to ESL teachers just as competitors provide for students.

9 Aug
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Nick @nick87

FEEDBACK: I agree that ESL teachers would benefit from this app because they can save time preparation time. However, as you said so yourself, ESL teachers are constantly tailoring learning materials to suit the specific needs of their students. I am an ESL teacher and I would not 100% rely on any tool to tailor my learning materials as every student or group of students is different. That is not to say that ESL Teacher’s Aid is not useful, but I do not know how often or when exactly I would ever use this product. Downloading easy to access podcasts are great, but how do I know which one I should use? Competitors have databases consisting of thousands of videos and podcasts, but are available to ESL learners. I think that you have struck into a niche market by targeting ESL teachers themselves. However, ESL Teacher’s Aid cannot escape the reality that it will have to provide copious amounts of content to ESL teachers just as competitors provide for students.

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8 Aug Posted on Venture Pitch: ESL Teacher’s Aid

REVIEW: Your elevator is good and clearly presents your ideas relative to the problem and solution. Prezi is interesting for showing any flow of ideas, though to my taste, to much motion is distracting, people think of effects not of content transferred. By the 10th slide the first one is usually already forgotten. Anyway, the elevator is appealing enough for investors to hook up on your idea, and it would have been much better that you continued with Prezi or any other medium that has multimedia employed. You did an essay format, that provides good rationale, but as a medium is not appealing to investors, they're tired of reading, they wanna watch something exciting and feel your energy and passion for the venture. The fact that your company is established, and you have a product, I expected that you'll show a recorded demo of your app and show us how it actually works, which would be an awesome proof that you have a viable product. You did not explain how you aggregate the news content, and how you customize the exercises compiled from that. Your ask is quite clearly defined, and i believe that your venture is feasible, to be RECOMMENDED for funding, though please find time to overhaul the venture pitch from essay into an applicable presentation format empowered with narration. YouTube video will work. Transfer your passion, show the demo of your app, explain how it works, and off you go, so the investors will like it! I hope this review will help you to improve and get the investment you need. Regards, Milorad.

8 Aug
0 Thumbs Up!
mzivkocms @mzivkocms

REVIEW: Your elevator is good and clearly presents your ideas relative to the problem and solution. Prezi is interesting for showing any flow of ideas, though to my taste, to much motion is distracting, people think of effects not of content transferred. By the 10th slide the first one is usually already forgotten. Anyway, the elevator is appealing enough for investors to hook up on your idea, and it would have been much better that you continued with Prezi or any other medium that has multimedia employed. You did an essay format, that provides good rationale, but as a medium is not appealing to investors, they're tired of reading, they wanna watch something exciting and feel your energy and passion for the venture. The fact that your company is established, and you have a product, I expected that you'll show a recorded demo of your app and show us how it actually works, which would be an awesome proof that you have a viable product. You did not explain how you aggregate the news content, and how you customize the exercises compiled from that. Your ask is quite clearly defined, and i believe that your venture is feasible, to be RECOMMENDED for funding, though please find time to overhaul the venture pitch from essay into an applicable presentation format empowered with narration. YouTube video will work. Transfer your passion, show the demo of your app, explain how it works, and off you go, so the investors will like it! I hope this review will help you to improve and get the investment you need. Regards, Milorad.

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7 Aug Posted on Venture Pitch: ESL Teacher’s Aid

Feedback: Prezi’s are not my favorite medium and I found that this one didn’t do your idea justice because it did not flow smoothly to allow your passion to come through. Had you done a screen cast and recorded it all as one, this might had been better for an overall presentation. Using essay format lack dynamism. As an investor, I wasn’t hooked, which is unfortunate because your content is well researched. I think if you added some vitality to your venture that it would be a viable investment opportunity that could attract interested parties.

7 Aug
0 Thumbs Up!
ruddy28 @ruddy28

Feedback: Prezi’s are not my favorite medium and I found that this one didn’t do your idea justice because it did not flow smoothly to allow your passion to come through. Had you done a screen cast and recorded it all as one, this might had been better for an overall presentation. Using essay format lack dynamism. As an investor, I wasn’t hooked, which is unfortunate because your content is well researched. I think if you added some vitality to your venture that it would be a viable investment opportunity that could attract interested parties.

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6 Aug Posted on Venture Pitch: ESL Teacher’s Aid

FEEDBACK – Hi Bruno, I’m an ESL teacher myself and am interested in this concept, however I’m not sure if I want to pay for the subscription! Also, I kept hitting the elevator pitch, but I wasn’t sure where it was because I kept being linked to the venture pitch. In any case, no worries! I had a similar problem, but overall I liked the concept and I think it could be developed a bit more in terms of how you are planning to stream this content to tablet computers. Will students be able to consume this learning content directly from the tablets? There are definitely some questions I have in terms of the product details, but you provide the important facts for investment model, strategy, long-term growth and company buyout. Great job!

6 Aug
0 Thumbs Up!
peteo @peteo

FEEDBACK – Hi Bruno, I’m an ESL teacher myself and am interested in this concept, however I’m not sure if I want to pay for the subscription! Also, I kept hitting the elevator pitch, but I wasn’t sure where it was because I kept being linked to the venture pitch. In any case, no worries! I had a similar problem, but overall I liked the concept and I think it could be developed a bit more in terms of how you are planning to stream this content to tablet computers. Will students be able to consume this learning content directly from the tablets? There are definitely some questions I have in terms of the product details, but you provide the important facts for investment model, strategy, long-term growth and company buyout. Great job!

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6 Aug Posted on Venture Pitch: ESL Teacher’s Aid

Hi Bruno The elevator pitch is longer than 1 min. The problem that you are solving is clearly stated and the business model is also well illustrated. The venture pitch makes it clear for the investor to understand what the product is about. The idea is great and one contract with the government can sustain the company for a long period. This is a niche market and competition is low. You can sell this service through educational platforms such as Edmodo. I love how you know the market and the competition. The team working on this product is suitable to build the entire product properly. My only concern is on the return on investment and the money you are generating. I would suggest that you ask for a larger amount of money. You can do that by stating that your company is a global company. Investors are taking risks for high profits. You already have a proof of concept and the company is making money. I would ask for a much larger amount such as 500,000.00 USD and make it a global company with millions of dollars in forecasted sales.

6 Aug
0 Thumbs Up!
nidalk @nidalk

Hi Bruno The elevator pitch is longer than 1 min. The problem that you are solving is clearly stated and the business model is also well illustrated. The venture pitch makes it clear for the investor to understand what the product is about. The idea is great and one contract with the government can sustain the company for a long period. This is a niche market and competition is low. You can sell this service through educational platforms such as Edmodo. I love how you know the market and the competition. The team working on this product is suitable to build the entire product properly. My only concern is on the return on investment and the money you are generating. I would suggest that you ask for a larger amount of money. You can do that by stating that your company is a global company. Investors are taking risks for high profits. You already have a proof of concept and the company is making money. I would ask for a much larger amount such as 500,000.00 USD and make it a global company with millions of dollars in forecasted sales.

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