A3: Venture Pitch

FEEDBACK: I felt that this was a very interesting pitch. The concept was quite unique and not very similar to the other ones so far, however, I think that you did a good job of adding mystery and excitement to your pitch. I left wanting to “imagine” that I could be part of all those things and left wondering how I could get involved. Thank you for interesting me!

Thanks Everyone for the further feedback. @ Bobbi K - Yes, you are right about my approach, to try and create some mystery in order that viewers might want to learn more from watching the pitch. I can see that how I lacked the problem/solution. For this assignment it would have help if I focused on a specific area instead of having such a broad-based venture. Feel free to look up the company Emotiv (as I think they have the best product on the market) https://www.kickstarter.com/projects/tanttle/emotiv-insight-optimize-your-brain-fitness-and-per

Feedback: This pitch was really 'out there' compared to the others, but I think that you did an excellent job selling it. The theme of IMAGINE was very powerful and prompted me to think about what would be possible with a device like this. The thing is, I did not really know what the specifics of the device were. It seems to have a multitude of capabilities and I agree with Bobbi that as a consumer this is exciting. I can see personal and educational uses for it, which makes the market size huge. As an investor, it looks a little scary. I found myself wondering if it could really be done and how high the costs for research, production and then resale would be. Kudos for really going out on a limb!

FEEDBACK: Great, very personable approach and well cut/dubbed video Jonathan. It was a pleasure to watch. The only slight drawback is that I craved to hear you speak to the problem/pain-point of the venture, and how your company is in a unique position to solve this particular problem. In the elevator pitch it was only hinted at that you’re making a BCI headset making your ask/promise feel a tiny bit untethered or mysterious until I viewed your full pitch (this might have been what you were aiming for though). It was a novel and fun approach. The only thing that can make this stronger for me would be clear, critical positioning of the problem/solution at the outset. Otherwise, your presentation style was great and the technology certainly made me exceptionally curious. As a consumer, I’d be absolutely riveted by this idea. : )

FEEDBACK: Your elevator pitch certainly got me interested! I think any investor would love to be a part of such a new, innovative and exciting product, but they might just as easily be scared by the uncertainty of the venture. I’m intrigued by the possibilities, which span a wide range of markets, however as an investor, I might want to focus on one or two growth areas or high margin market at first. Although it would be a wonderful product to have in schools, I think education, with its paltry budget would be at the bottom of the market for such a bleeding edge technology. Thanks for introducing me to this cool tech!

Feedback: I really like the way you balanced your elevator pitch with a combination of graphics to enhance your personal explanation. Your voice was well modulated and easy to understand. I really like the way you asked people to imagine these things that you were presenting. This is a good way to hook your audience. I am not sure that this is a viable opportunity for education as it would seem to be an expensive proposition for most schools. Also, the educational benefits seem unclear, although I could see this used in special education applications. For someone who was unsure about this assignment I think you did a great job.

Feedback: Nice pitch, both of your videos are a good mix of images and personality; I felt like a got to know the entrepreneur and the product in a balanced fashion. Your product is an excellent idea with huge potential, I think tricky part is aiming your pitch at a particular market, I found the scope of the project to be too broad. As an investor, I'd be a little nervous trying to jump into such a wide range of markets. I know it's beyond the scope of this assignment but for such a technology it could be useful to have a few pitches to target different markets and different investors. Overall, you did an excellent job at pitching an exciting piece of technology with huge potential which would be difficult for an investor to ignore. Well done.

Feedback: Great pitch Jonathan! You appeared calm and relaxed in your pitch and the addition of graphics enhanced the explanation of your product. The technology behind the product has been outlined in detail, in addition to the many applications of I-Control. I would like to more about other similar ventures and how I-Control compares. Monique

REVIEW : Jonathan, 60 takes deserved it! I like how you create your pitch with the CEO presentation focus. Your presentation is clear and credible, even though you are explaining the most cutting edge technology that apt to sound unpractical. The usage of your product covers multi areas such as video games, and mental well-being. I would like to know how your product makes difference in the each area compared to other products. What should be improved? How would you change as a pioneer? The needs should be different largely by each market you mentioned. If you focus on the video game industry, you can appeal this point earlier on your pitch. I also wondered how your background as an educational technologist relates to the development of the venture. I think video game application can be applied to the educational settings. You can step forward your service by thinking about some application to the actual scenario where the users wear your product. I appreciate your ambition in this venture pitch that tackled with electro-encephalography that holds a big market potential.

FEEDBACK: Hi Jonathan, I really enjoyed your elevator pitch. You spoke clearly, and the ‘imagine…” scenarios were an excellent way to introduce your product. It might be better if you could describe the ‘device’ in a bit more detail and exactly how it works. I liked how you ended your elevator pitch on a positive note by inviting investors to create the future with iControl. Tiffany Tseng