The Venture
True to its name, CreativeLive has creatively inserted itself into the expanding education market. With the tagline: Learn. Be inspired. CreativeLive invites “Anyone can watch our live online workshops — for free — and interact with instructors in real time. The future of education is interactive, free, and live now. Join us.” (CreativeLive, 2014)
The Founders
Chase Jarvis
Co-founder and CEO Chase Jarvis is an award winning photographer, director, and media maven. In 2010, he co-founded CreativeLive to share free creative education with aspiring artists and entrepreneurs worldwide. In addition to his work creating campaigns for Nike, Apple, RedBull, Starbucks and other Fortune 100 companies Chase is widely recognized for creating Best Camera – the world’s first photo app to share images to social networks, which kicked off the mobile photography/sharing craze. Jarvis is passionate about sharing his creative experience. An example of his work is found on You Tube at: http://www.youtube.com/user/achaser123 Other projects and personal reflections are found on his blog at: http://blog.chasejarvis.com/blog/bio/
Craig Swanson
Co-founder and Head of Curriculum Development, Craig Swanson co-founded CreativeLive in 2010. He previously founded CreativeTechs, Seattle’s premiere team of Macintosh experts and consultants for Seattle photographers, design firms, ad agencies and in-house creative departments. Craig brings a depth of experience built on almost two decades supporting creative teams of all shapes and sizes. Swanson has a penchant for learning development and design.
The Plan
Together CreativeLive founders Chase Jarvis and Craig Swanson have partnered to create an online space where they could connect the world’s top creative talent live with a global audience of aspiring creative professionals. Featuring workshops in photography, video, design, business, audio, music, and software training, CreativeLive unlocks previously closed doors by making dynamic education accessible to everyone. In addition to the free classes offered, on-demand content and additional courses can be purchased, at $49 and $99 respectively. Bundled courses are also available through creative live.
The Team
With a solid team of industry pioneers, creative visionaries and established management professionals within its ranks, CreativeLive has successfully branded itself as a leading provider of education and training solutions. The company also embodies leadership principles by living its Core Values, they are: Creativity, Access, Community, Quality, Exploration, Positivity and Results. At CreativeLive:
- We strive to surprise and delight.
- Education is a fundamental human right.
- We’re all in this together.
- Excellence is our standard.
- Not all who wander are lost.
- Perpetual optimism is a force multiplier.
- Making stuff matters.
Personal reflections: Whether from an EVA, or entrepreneurial perspective it’s easy to be impressed with CreativeLive and their simple, yet, successful business model. Considering the innovation of taking a free online service, however, and bending that into a viable revenue content, with repeat users and global access–that’s impressive. Streaming live from studios in Seattle and San Francisco, CreativeLive has broadcast more than 600 courses to more than 2 million students worldwide. Yes, impressive indeed.
Sources
CreativeLive (2014) https://www.creativelive.com
Chase Jarvis blog (2014) http://blog.chasejarvis.com/blog/bio/
