A3 Mobile Learning Lab pitch

Very interesting concepts here that have some interesting potential for development. I think that since under the preliminary stages of development your financial goals are in check, and are realistic. Once developed fully it will then be necessary to figure out how to proceed with a roll out plan and what markets to fully target that will make the most impact to your business. Getting the word out about a mobile platform will be the biggest challenge to overcome in such a large area of competition among other apps.

I really liked the overall concept of your product, and thought both your elevator pitch and venture pitch had compelling aspects to them. I did feel though that the overall concept behind your product could be strengthened. I felt that your explanation for the potentials of your product and in particular the market that your product would inhabit was spread a little thin and as such exactly how or who was going to use your product was a little vague. I think that you did do a good job setting the global market for the product, but as other have pointed out I think you could have explained more how it fits in the local market. I don’t think it was a major problem, but the way your video was sized made viewing the pitches a little difficult. I thought the videos were both well done and did a very good job of presenting the features of your product, but think that the video should be reformatted to make it look more professional. Overall though I think that both you pitches were done well.

FEEDBACK:The message was clear about your venture but the revenue won't be a lot because it isn't something that you daily use. Plus there are more competencies in the market with free programs. I would be more focused if I found some words connected to your elevator pitch. Your message was very clear and the way you introduced your message was appealing. However smartphone technology is cheaper than before and once the students have smartphones and connections to the internet, there will be no need for such an application. The data you offered showed that you were well researched. Little work is still needed, but overall, your effort was shown in the video.

Mobile Learning Lab Feedback - I thought the overall concept was very strong and you made a good case. I would have liked to see more of you. I'm not sure what credibility this presentation has. Who are you? Who is your team? What is your expertise? Why can you make this work where others haven't? How will you take this to emerging markets? I think you might have been better served with a presentation of you speaking with some slides to show your point and a summary of your qualifications. The voice-over seemed to lack some enthusiasm so I would have liked to see more of your interest in the project. I am left with a lot of questions, which in a sense is good because you've peaked my interest. I like the business model you've set up (a teachers pay teachers sort of thing) with extra fees to bump up your project etc. I think that makes a lot of sense financially. I also like that the content is peer driven and that the content is centrally located. I would like to see an interface for teachers where they can also have a section for assessment and tracking as well as curriculum alignment as part of the package. I wish you had gone into more detail about the competition. Numerous cities and archives as well as private businesses are already underway on these sorts of projects. The advantage of your app is that it is all in one place but the same could be said of Layar or the other AR browsers. I also would have liked some reassurance about some of the ethical issues. How will you manage space hacking to ensure you do not open yourself to liability? What about students who do not have access to mobile devices? Will teachers be supported in developing lessons across platforms so that students with android, blackberry and apple devices can all participate? What about students who have inferior devices? Who is going to pay for the data charges these students will incur as part of their participation? As a teacher, I have always found geolocation tedious to develop for AR and companies like Layar and Junaio are reducing their support for geolocation in favour of image recognition. How will you facilitate teachers over the learning curve and get them interested in participating? Eventually word of mouth from those teachers who are making money would help drive business, but how do you plan to do your initial recruitment? You will need to have a sufficient level of participation in a geographic location for it to be worthwhile. Like others have said, I need to know more about how much money we're talking about to develop this and what kind of marketing and return can be expected before I could really make a decision about how interested I am in going to the next step.

Mobile Learning is well poised as an emerging technology Benjamin, and you’ve articulated that quite clearly here. As the popularity of hand held devices continue to grow it’s clear that mobile tech is disruptive so this is certainly a viable venture. Your pitch was well researched. You identified the rational (utility) for ML upfront and introduced the marketplace possibilities of ML but the lack of financials pose a concern. (I recognize this mainly because I had a similar issue since my venture was fictitious.) ML is something that I would support … let’s figure out what it will cost ;)

Hi Benjamin, Your elevator pitch described the pain points are in the current place-based learning and how you will solve the problem successfully utilizing mobile technology. Employing an Android phone image as a presentation frame is a brilliant idea! It clearly states where and how you plan to offer your product. I have to agree with most reviewers here. Your pitch would be powerful and convincing if you added information on competitors or competing products on the market. I think that demonstrating why your product is better than other placed-learning solutions is essential to convince to investors to back your venture. Also, adding a clearer revenue roadmap could reinforce the perception that your app is a worthwhile investment. Overall, Your pitch is concise and to-the-point. The format and content were effectively designed to present your mobile-placed learning app. As a side note, I would change the name of the product: I thought that Mobile Learning Lab is too general. However, that is my personal opinion.

2. REVIEW: Excellent venture idea! As an educator who goes on one fieldtrip a month, I can see the value and need for an app like yours. Before I fully invest in your venture I do have some questions that need to be answer. Firstly, who and what are our competition? Are there other apps like yours on the market? Secondly, who is your team and what are their qualifications? Finally, with money in education lacking, what can we do to lower the price of the app to make it accessible to all? Your venture has a great foundation and this is why I am investing in your venture.

Hi Benjamin, I really like this idea! it could add a whole new dimension to school trips. I liked the format of your Elevator Pitch, particularly the smartphone contact details as a close. I think it could have been strengthened by a short explanation of who you are and what expertise you bring to the venture, however. Your Venture Pitch did a good job of presenting a clear pain point and solution. I particularly liked when you included stats to support your assertion that mobile technology is growing around the world. As an investor, I would also be interested in knowing more about the current competition. How does Mobile Learning Lab trump what's already out there? Finally, I am wondering about your projected revenue. You note: "Teachers who are generating their own content and students who are accessing assigned content will not be charged to use the platform." This would be very appealing to teachers for obvious reasons, but do you expect there would be enough of a market otherwise to turn a profit? Overall, I think this could be very useful.

Hi Benjamin,

I like this category of apps that attempt to enrich activities through augmented reality of some sort. Nice idea.

In thought your video Elevator Pitch did a pretty good job of introducing your app (e.g. market, revenue stream, etc.). I like the idea of teachers being able to create lesson and then sell them in a market place. A a possible improvement would been to elaborate slightly on its use once in student's hands to help differentiated from a regular school trip or how that makes the app that much better.

Your Venture Pitch covered most of the areas that investors would be interested in after seeing your Elevator Pitch. The inclusion of an additional video amongst the text was a nice feature. I think you pitch would have been further strengthened by having an introduction of yourself and team, a comparison of your product versus the competition outlining why yours is better, and more information on either the size of the market or its performance. Otherwise, this is product that is easily imagined as a useful tool for educators.

Mark

FEEDBACK: I think you have developed a great idea and have outlined the pain point you are addressing. You covered the potential market really well and how your product fits into it. As others have asked, information on competition would be helpful. As an investor, I would also like to see more information on what kind of development costs might be associated with this product and some financial projections. I realize advanced forecasting is probably a little bit outside of the scope for this assignment, but a true investor would want to see information on profit margins and how many users you would need to be viable. Great work.