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ETEC 522 – Ventures in Learning Technologies
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PrintPass

By Victoria on November 19, 2015

This is my original venture idea: PrintPass. It is a multi-user profile system for the iPad, that stores user credentials for third-party apps across the device. With a simple touch of the user’s fingerprint to the Touch ID sensor, PrintPass will simultaneously sign into all apps on the device the user has paired with it, making it easy for students to switch between multiple iPad user profiles in schools in a quick and secure fashion.

Please enjoy my pitch videos, both elevator (1 min) & venture (8 min).

-Victoria

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6 Dec Posted on PrintPass

Feedback: Great pitch Victoria! You are thorough, knowledgeable, passionate and professional. You really represent yourself well as a first time app creator, and as a pretend EVA I would definitely invest in your company. You solve a real world annoyance by not only making things easier, but also more secure.

6 Dec
0 Thumbs Up!
Caleb @poolec

Feedback: Great pitch Victoria! You are thorough, knowledgeable, passionate and professional. You really represent yourself well as a first time app creator, and as a pretend EVA I would definitely invest in your company. You solve a real world annoyance by not only making things easier, but also more secure.

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4 Dec Posted on PrintPass

Wonderful idea and pitch Victoria! I commend you for the thorough explanation of the product, the competitors, the strengths and the potential challenges. I have a couple of questions around sales and revenue. I found this section particularly difficult to complete in my own project and am eager to hear other people’s thoughts and opinions. I am a little unclear when you say that the app will be free on iTunes with in-app purchases (up to 2 fingerprint logins). When you mention in-app purchases, are you referring to the subscription fees for additional accounts or are there other in-app purchasing option you are considering? Also, while I recognize that you are early in the planning stages, do you have any sale projections? You are expecting a return of investment within 3 years but I am curious to know how many units you will be able to sell within this time. Are there any recent statistics available on, for example, the number of schools who currently supply shared iPads to students? You mention that the iPad has a 90% share of the global ed tech market but how many accounts could this translate into? Overall, I’m very impressed with your product! Good luck!

4 Dec
0 Thumbs Up!
silver @silver13

Wonderful idea and pitch Victoria! I commend you for the thorough explanation of the product, the competitors, the strengths and the potential challenges. I have a couple of questions around sales and revenue. I found this section particularly difficult to complete in my own project and am eager to hear other people’s thoughts and opinions. I am a little unclear when you say that the app will be free on iTunes with in-app purchases (up to 2 fingerprint logins). When you mention in-app purchases, are you referring to the subscription fees for additional accounts or are there other in-app purchasing option you are considering? Also, while I recognize that you are early in the planning stages, do you have any sale projections? You are expecting a return of investment within 3 years but I am curious to know how many units you will be able to sell within this time. Are there any recent statistics available on, for example, the number of schools who currently supply shared iPads to students? You mention that the iPad has a 90% share of the global ed tech market but how many accounts could this translate into? Overall, I’m very impressed with your product! Good luck!

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3 Dec Posted on PrintPass

FEEDBACK: Your elevator pitch definitely caught my interest. You have a knack for getting a lot of information out on camera in a short period of time, in a way that isn't overwhelming or hard to follow. I agree with the points that others have made, and wanted to comment on your transparency regarding venture weaknesses, as well as your inclusion of an exit strategy. It is clear that you have considered the potential for different possible scenarios within your product market, as well as the long-term goals for your product. I think that for these and many other reasons, an investor would have great deal of confidence in you and your venture, PrintPass.

3 Dec
0 Thumbs Up!
Natalie Shearer @nshearer

FEEDBACK: Your elevator pitch definitely caught my interest. You have a knack for getting a lot of information out on camera in a short period of time, in a way that isn't overwhelming or hard to follow. I agree with the points that others have made, and wanted to comment on your transparency regarding venture weaknesses, as well as your inclusion of an exit strategy. It is clear that you have considered the potential for different possible scenarios within your product market, as well as the long-term goals for your product. I think that for these and many other reasons, an investor would have great deal of confidence in you and your venture, PrintPass.

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2 Dec Posted on PrintPass

REVIEW: As an elementary teacher that uses GAFE and other such online apps, I want to pull my hair out every day over passwords! I've been forced to have their passwords as "pass"… we can't forget that one! We are doing a unit on cyber safety and the online password rater we used has "pass" at a 4% approval rate. I'm forced to balance my sanity over security. I appreciate how passionate you are about the venture - your confidence comes through clearly. As an investor, I appreciate you showing us what the product would look like. I do have a couple concerns though. What is the plan if Apple were to change their minds and centre the iPad around a multi-user focus? Are there enough tech-savvy teachers out there that have their students on multiple online tools to warrant purchase? So, even though I have a couple of concerns, sign me up!

2 Dec
0 Thumbs Up!
lanehardy @lanehardy

REVIEW: As an elementary teacher that uses GAFE and other such online apps, I want to pull my hair out every day over passwords! I've been forced to have their passwords as "pass"… we can't forget that one! We are doing a unit on cyber safety and the online password rater we used has "pass" at a 4% approval rate. I'm forced to balance my sanity over security. I appreciate how passionate you are about the venture - your confidence comes through clearly. As an investor, I appreciate you showing us what the product would look like. I do have a couple concerns though. What is the plan if Apple were to change their minds and centre the iPad around a multi-user focus? Are there enough tech-savvy teachers out there that have their students on multiple online tools to warrant purchase? So, even though I have a couple of concerns, sign me up!

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2 Dec Posted on PrintPass

Feedback: Great work Victoria. Before watching your venture I guessed it will be great because of your great participation in the class. I used to follow your comments and I always liked your "out of the box" ideas. In your venture, you mentioned a great solution for many sectors, and you solved a big problem, that annoys most of us. Your venture saves lots of time and it is easy to access. I liked your objective presentation of the venture and how you addressed the positives and the negatives of your venture. One of the common mistakes that many people do is saying that his/her pitch is just perfect and has no competition. Your facial expressions and your voice tune, reflected your self confidence which is a very important element in presenting ventures. I couldn't catch the place where you convinced me the CEO. Also, I was surprised with the huge amount of your ask and I couldn't know how they are going to be distributed. However, thank you for your great idea, and I will think to invest in your venture. PS: I would be very pleased if you could review my venture "SPARK". I like to know your opinion about it. Thanks.

2 Dec
0 Thumbs Up!
osayma @osayma

Feedback: Great work Victoria. Before watching your venture I guessed it will be great because of your great participation in the class. I used to follow your comments and I always liked your "out of the box" ideas. In your venture, you mentioned a great solution for many sectors, and you solved a big problem, that annoys most of us. Your venture saves lots of time and it is easy to access. I liked your objective presentation of the venture and how you addressed the positives and the negatives of your venture. One of the common mistakes that many people do is saying that his/her pitch is just perfect and has no competition. Your facial expressions and your voice tune, reflected your self confidence which is a very important element in presenting ventures. I couldn't catch the place where you convinced me the CEO. Also, I was surprised with the huge amount of your ask and I couldn't know how they are going to be distributed. However, thank you for your great idea, and I will think to invest in your venture. PS: I would be very pleased if you could review my venture "SPARK". I like to know your opinion about it. Thanks.

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1 Dec Posted on PrintPass

REVIEW: Print Pass Hi Victoria, You are an extremely passionate CEO and articulated very well in your pitch and your presentation the problem many of us face as educators of students using shared, and mostly apple devices! The market pain point was well explained and the subscription model is a viable action plan. There is an absolute need for the product and Apple should have come up with it long ago as there is now multi user sharing and no security on these devices. The security issue is a big one and I am not sure of the viability of the fingerprint itself as a login, however the idea is so strong and the presentation so complete that I back it as one of my reviews. If it could be developed to be really user friendly, not fraught with “can’t read the fingerprint” prompts, you have a powerful venture idea which may solve a HUGE problem in the shared device dept. Great job, I will invest!

1 Dec
0 Thumbs Up!
Sandy M @sanmag1

REVIEW: Print Pass Hi Victoria, You are an extremely passionate CEO and articulated very well in your pitch and your presentation the problem many of us face as educators of students using shared, and mostly apple devices! The market pain point was well explained and the subscription model is a viable action plan. There is an absolute need for the product and Apple should have come up with it long ago as there is now multi user sharing and no security on these devices. The security issue is a big one and I am not sure of the viability of the fingerprint itself as a login, however the idea is so strong and the presentation so complete that I back it as one of my reviews. If it could be developed to be really user friendly, not fraught with “can’t read the fingerprint” prompts, you have a powerful venture idea which may solve a HUGE problem in the shared device dept. Great job, I will invest!

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1 Dec Posted on PrintPass

I don't have a strong or thorough understanding of security issues in the back-end (other than Single-Sign On), but you had me at biometrics. I am sick of the current solution with millions of usernames and passwords we can no longer remember. Most of our secure information is commonly known we use it so often. From what I see in your presentation, there would not really be confidential information, just use of learning spaces. YOu are addressing many of the challenges but I believe they can, and need, to be overcome. This is my favorite Venture, Victoria!

1 Dec
0 Thumbs Up!
Kate L. @katehand

I don't have a strong or thorough understanding of security issues in the back-end (other than Single-Sign On), but you had me at biometrics. I am sick of the current solution with millions of usernames and passwords we can no longer remember. Most of our secure information is commonly known we use it so often. From what I see in your presentation, there would not really be confidential information, just use of learning spaces. YOu are addressing many of the challenges but I believe they can, and need, to be overcome. This is my favorite Venture, Victoria!

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1 Dec Posted on PrintPass

FEEDBACK - Great presentation for both the elevator pitch and the venture pitch. I agree with Michael G that you were able to pack a lot of useful information into two short presentations. You explained the problem, your solution, its applications and viability in a clear manner supported by strong arguments and examples. However, I believe that making a case for a solution that involves any form of information security is a difficult task, especially when it concerns confidential data related to children. My information security risk related reservations may be due my lack of understanding of your solution. The way I understood PrintPass is that it is a single sign-on for multiple apps using thumb/fingerprints. This would allow ease of use for multiple apps on iPads through single sign-on and also allow multiple users to access the devices. Both are great applications. But as you are aware, single sign on increases the impact of an information security breach because one password/print can be used to access data on multiple platforms. Although Apple insists that its fingerprint scanners are secure, there has been much debate on this issue and Apple has even had to testify before Congress on the issue. Cloud based storage increases the risk and recent news also does not bode well for those, like me, concerned with information security risk - https://www.washingtonpost.com/news/the-switch/wp/2015/09/23/opm-now-says-more-than-five-million-fingerprints-compromised-in-breaches/

In short, great presentation, but not suitable for my risk appetite.

1 Dec
0 Thumbs Up!
tariqrbutt @tariqrbutt

FEEDBACK - Great presentation for both the elevator pitch and the venture pitch. I agree with Michael G that you were able to pack a lot of useful information into two short presentations. You explained the problem, your solution, its applications and viability in a clear manner supported by strong arguments and examples. However, I believe that making a case for a solution that involves any form of information security is a difficult task, especially when it concerns confidential data related to children. My information security risk related reservations may be due my lack of understanding of your solution. The way I understood PrintPass is that it is a single sign-on for multiple apps using thumb/fingerprints. This would allow ease of use for multiple apps on iPads through single sign-on and also allow multiple users to access the devices. Both are great applications. But as you are aware, single sign on increases the impact of an information security breach because one password/print can be used to access data on multiple platforms. Although Apple insists that its fingerprint scanners are secure, there has been much debate on this issue and Apple has even had to testify before Congress on the issue. Cloud based storage increases the risk and recent news also does not bode well for those, like me, concerned with information security risk - https://www.washingtonpost.com/news/the-switch/wp/2015/09/23/opm-now-says-more-than-five-million-fingerprints-compromised-in-breaches/

In short, great presentation, but not suitable for my risk appetite.

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30 Nov Posted on PrintPass

REVIEW: Excellent pitches, Victoria! As an EVA I was looking in particular that you covered certain components and your venture pitch met and even surpassed my expectations. Your product description was very thorough and used great visuals to which a potential investor might make connections (Google, Discovery Ed., IXL...) and you also connected it to social media, a market that is bursting at the seams. By addressing the problem of older devices with a "Master Password" option, you have also added to the appeal of your product. The "Market" that you have identified started out with education but then you managed to connect to all areas of society, from home use and business all the way to tourism, restaurants, and medical uses. This is fantastic as it really means a huge potential population demanding your app which is money in the pocket for investors. In your "Ask / Return / General" section you clearly outlined exactly how much money you are seeking and you described how that money would be spent. This reflects a strong business model and that you have done your research. You identified "Venture Weaknesses", which initially had me worried. However, you used this as a platform to show how your company would address these weaknesses. Finally, you identified an exit strategy. I can honestly say that your venture pitch was very powerful, thorough, and believable. QUESTIONS/ THOUGHTS: In the beginning you introduced yourself as the CEO. However, you did not identify any of your credientials until near the end when you mentioned being a classroom teacher and technology coach. To gain trust right away, perhaps these should go near the beginning of the pitch? You did address the issue, so this really is merely a technical suggestion. Again, this is really a technical question butI am also a bit unclear about how the classroom subscription works. You outlined how there would be 2 "free" fingerprints for demo purposes and then it would be available to classrooms on a per student basis, with a price reduction with growing numbers of students. So, once the app is installed on the devices, linked to the cloud, once the student swipes his / her fingerprint then they are automatically logged in, correct? What if that student had his / her fingerprint saved by more than one user? For example, home use and also in more than one class at high school? Could they download the app at home and use their school account on their personal devices? Finally, how would you address concerns people have about data mining their fingerprints? The security of the cloud saving this info? I really think you have an excellent product here so these are legitimate questions. :) RECOMMENDATIONS: 100% fund this venture! I am confident that this type of app will become available sooner rather than later so it would be great to be on the ground floor! This is going to be HUGE! Ka-CHING!!

30 Nov
1 Thumbs Up!
tina gordon @gordie70

REVIEW: Excellent pitches, Victoria! As an EVA I was looking in particular that you covered certain components and your venture pitch met and even surpassed my expectations. Your product description was very thorough and used great visuals to which a potential investor might make connections (Google, Discovery Ed., IXL...) and you also connected it to social media, a market that is bursting at the seams. By addressing the problem of older devices with a "Master Password" option, you have also added to the appeal of your product. The "Market" that you have identified started out with education but then you managed to connect to all areas of society, from home use and business all the way to tourism, restaurants, and medical uses. This is fantastic as it really means a huge potential population demanding your app which is money in the pocket for investors. In your "Ask / Return / General" section you clearly outlined exactly how much money you are seeking and you described how that money would be spent. This reflects a strong business model and that you have done your research. You identified "Venture Weaknesses", which initially had me worried. However, you used this as a platform to show how your company would address these weaknesses. Finally, you identified an exit strategy. I can honestly say that your venture pitch was very powerful, thorough, and believable. QUESTIONS/ THOUGHTS: In the beginning you introduced yourself as the CEO. However, you did not identify any of your credientials until near the end when you mentioned being a classroom teacher and technology coach. To gain trust right away, perhaps these should go near the beginning of the pitch? You did address the issue, so this really is merely a technical suggestion. Again, this is really a technical question butI am also a bit unclear about how the classroom subscription works. You outlined how there would be 2 "free" fingerprints for demo purposes and then it would be available to classrooms on a per student basis, with a price reduction with growing numbers of students. So, once the app is installed on the devices, linked to the cloud, once the student swipes his / her fingerprint then they are automatically logged in, correct? What if that student had his / her fingerprint saved by more than one user? For example, home use and also in more than one class at high school? Could they download the app at home and use their school account on their personal devices? Finally, how would you address concerns people have about data mining their fingerprints? The security of the cloud saving this info? I really think you have an excellent product here so these are legitimate questions. :) RECOMMENDATIONS: 100% fund this venture! I am confident that this type of app will become available sooner rather than later so it would be great to be on the ground floor! This is going to be HUGE! Ka-CHING!!

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30 Nov Posted on PrintPass

FEEDBACK: Great work, Victoria! I think your Elevator Pitch blows all of us away with its sense of confidence and the amount of information you’re able to pack into it. The combination of video and graphics also works well. The venture addresses a real need—I’m sure most people are tired of keeping a long list of usernames and passwords memorized or written down. Your Venture Pitch provides a good technical breakdown of how the app would be managed by users over time, and its end goal for investor of acquisition by Apple or a password company. There’s lots of potential to market the app beyond the educational sector.

30 Nov
1 Thumbs Up!
Michael @mbgoodfellow

FEEDBACK: Great work, Victoria! I think your Elevator Pitch blows all of us away with its sense of confidence and the amount of information you’re able to pack into it. The combination of video and graphics also works well. The venture addresses a real need—I’m sure most people are tired of keeping a long list of usernames and passwords memorized or written down. Your Venture Pitch provides a good technical breakdown of how the app would be managed by users over time, and its end goal for investor of acquisition by Apple or a password company. There’s lots of potential to market the app beyond the educational sector.

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