Asseticity

FEEDBACK: While I love the idea of creating ready-made characters, I think this market is quite new and therefore still very expensive. Outside of Hollywood, I'm not sure who the market is. Instead of creating assets for this industry, I would love to see a character creation engine developed so that others can create their own characters suing your software. It could even come with some stock characters that you've developed. And you could also sell your design services to those who would prefer not to develop their own characters.

Feedback: I like how you orchestrated your elevator pitch it definitely was appealing to listen to. I think you are well versed in this industry as I am not. So I don't feel overly confident in pushing forward with such a large sum of money when I'm not sure what the benefits are to my investment in your venture. I also want to know that your company is offering something uniquely different so I know we have something we can build on. Do you have any ideas of how this technology can enhance the educational setting than what is already being offered?

Feedback: Your elevator pitch was engaging and you blended the voice over with visuals that maintained that engagement. Your confidence helped gain viewer confidence as well. Using AR as a way to construct knowledge for training is big market opportunity. Simulations are a growing field in training and what better way than AR. I would like to see an explicit example of how the venture would work start to finish and how it could be accessed.

Roma, what a great visual to use for an opening and thank you for introducing me to Magic Leap! I think you have a good idea for a venture but I think it may be a little ways into the future before it can be materialized. Your enthusiasm and interest that is apparent in both your elevator and venture pitch is appreciated as a potential investor. However, I am not sure how my investment would make money. I think if you focus more on pitching the benefits of the investment rather than the selling points of your idea would be a better way to go. You rely heavily on other companies and use their examples to "push" your product and I had trouble with this as a potential investor. More detailed information on Asseticity and how it all works would be helpful. As an investor, I'm not sure what my return would be. I do find your idea for creating a VR library of training resources interesting but in my view useres would find your product too pricy. Asseticity requires the support of 3rd party companies (Hololens, Magic Leap) and their products will be expensive and beyond most education budgets. As an investor I would also require details on your development plan and predicted go-to-market time frame as well as your distribution plan prior to any serious investment consideration.

I liked how you did use lots of examples during your pitch, but I would have liked to have seen examples from different industries, such as construction or another workplace to show diversity. 8 million dollars is a lot to ask for, especially in education, when there are so many cuts to begin with! The concept is interesting, but I don't think it's quite a need yet. Perhaps in the future, when the cost of the console is smaller, this would be a more realistic investment for most.

Feedback: I like the concept here and I can see how it would be useful to be able to grab assets from a library to use in creating VR materials. Where I struggle with this pitch is you provide a lot of examples of how it can be used, but it seems like all these examples come from other companies. Are there any that you have constructed? The examples were helpful, but I would have liked to see some examples of what you are doing, not your potential competitors.

Feedback: Interesting idea of creating VR assets for various industries. Again I am not too familiar with VR, but found your pitch interesting. However asking for 8 million in the educational industry is a stretch. As many of your examples have shown there is definitely interest in the Entertainment, Gaming and Design industry which can support that kind of a budget, but feel that the such assets can still done at a more cost effective price point. Given that technology / digital content advances so fast I believe many of your proposed assets can likely be curated from alternative sources. (ie open source development)

Hi Roma, this is an interesting area to create and venture for and to invest in. With a budget of 8 million dollars, the ask is not small, and I want to be very sure that I am ready to invest. Instead of spending most of your venture pitch showing me the great things that can be done with AR, I would have liked to have seen more on the assets that you will be collecting for professionals. Did you mean that there will be a bank of avatars that can be used for various platforms? This is unclear to me. I was also confused on what the return would be for the investors. Would participants in Asseticity pay a membership fee, or would they pay per item that they use? With this many questions, I would be unlikely to invest.

I wasn't appointed to your venture, but I'd like to add a few critiques! I was part of the AR OER, so this is of interest to me. I like the idea of joining in on this type of technology. In your pitch you mention you want to be on the 'bandwagon', however, as an investor, I think I would like to hear you saying that you are leading that bandwagon! A lot of AR apps have models built in - such as Augment and Aurasma, but I like the idea that you would like to build a more diverse library.

FEEDBACK: As a venture analyst you have captivated my attention by a technology that I know little about. You build a logical case that AR will rapidly be adopted by a wider range of services and businesses in the future, and that training departments will likely be included in the scope of interested users. Your pitch showcases the capability of the technology very well and you establish your credibility effectively. I had to watch the video twice to fully understand just what your offering represents. Your pain point at first seems to be the need not to be left behind in a potentially accelerating field but I need to be convinced that there is a necessity for this type of augmentation for training purposes. The medical and gaming examples you use to exemplify the technology are impressive, but your description of the type options available through your asset store is quite different from them. A practical example would have been helpful here. I have not been convinced that this very expensive technology - which I suspect will also require expensive support - is superior to present training or less expensive emerging technology. What are your projections on market size given the price and specialized nature of clients that you are targeting? Finally, $8 million is a significant investment sum: what return can be expected by investors based on the experience of your partners, and what time scale do you project before profits are turned?