I would like to introduce Matt MacInnis one of the founders and the CEO of Inkling. He worked for Apple Inc as Senior Manager for International Education Markets, Manager in Business Development, Marketing Manager in Education and also graduated from Harvard from Electrical and Computer Engineering.
In August 2009, Matt MacInnis, Josh Forman and Robert Cromwell founded Inkling. Inkling is an American company which provides a set of tools for schools to build, manage and distribute digital textbooks with it’s cloud-based authoring environment called Inkling Habitat.
Hearing rumors about the new device iPad, MacInnis was working at Apple Inc at the time and decided to leave to host an interactive electronics textbooks. MacInnis became the CEO, with Forman as the VP, Product and Cromwell as the VP, Engineering.
The first goal of the company was to create interactive e-book verions of existing textbooks. But, then added travel guids and cookbooks. They use HTML5 to create their e-books with videos, interactive animations and ability to share notes with other readers.
Their next step was to move away from business-to-consumer model to a business-to-business model by selling their authoring platform to publishers. Currently, their making most of their profits from licensing fees under Software as a Service model. “Both publishers and enterprises use Inkling’s cloud-based content creation tools. Inkling no longer produces e-books, but continues to sell its existing e-books through its online bookstore, publishers’ online stores, and the Apple App Store.”
I have used Inkling and I was very impressed by their Nutrition textbook. I read the free chapter on Carbohydrates and text included quizzes, videos, pictures and cool graphics. I was impressed by the high-tech digital textbooks available in my field of home economics.