ETEC 522,
I have put together a venture pitch for an endeavor called, “Reality Plus”. The concept for Reality Plus is centred all on the creation of virtual and augmented reality lessons. Reality Plus is an app that a teacher or instructor can use in order to create lessons that can be view on android and apple products. There is also a lesson library that would be accessible to members of Reality Plus. Virtual and Augmented reality technologies is something that interests both students and teachers.
One Minute Elevator Pitch – Reality Plus
Full Venture Pitch – Reality Plus
Virtual and Augmented Reality are two very exciting technologies and providing a simple way to created these types of lessons would allow for this technology to be included inside and outside of the classroom with ease.
Thank you for watching my pitch – Daniel Charron
Reflection
During the planning and developing stages of the project I found myself a bit lost on where to go next. I did not have a business background to fall back upon. My foundational knowledge in business ventures has been only gained through my exposure to various pitches and ventures during this course. The first step that I took was to write down a few ideas that I had about products that I would like to be developed. Throughout my experience in the MET program I have become very interested in virtual and augmented reality.
These technologies have been in the forefront of many conversations in the recent years. Augmented Reality has even popped up in the recent Pokémon Go app. There has been an increased level of interest in both technologies. The organization that I work for has been showing interest in both virtual and augmented reality, thus why I wanted to develop a venture pitch around those technologies. The process to decide on an overall focus was challenging and very time consuming. Having a focus certainly paved the way ahead. One of the keys to Reality Plus is the fact that lessons can be constructed in order to take advantage of the strengths of virtual and augmented reality. The ability of mobile technology to reach students should be welcomed in education and a program like Reality Plus can give an educator another tool to use.
The biggest weakness to my venture pitch is the lack of experience that I have developing software. The Reality Plus product needs to be program by a computer programmer. I do not have such skill sets and would needs to hire a team of experts. The start-up cost would need to be substantial in order for a team to be hired to create the product. The start-up costs would be recouped and paid in full upon a successful product and effective marketing of Reality Plus.
The strength of my venture pitch is the easy to use technology. There are many products that exist that do not make using their product simple. A central focus of my venture is structured behind a product that is simple, thus the idea of the drop and drag concept. Building a virtual or augmented reality lesson would be as simple as building a website.
Overall, this has been a very positive learning experience. The project has tested me in many different ways and has exposed me to the business world. After creating my product, I have been more interested in various educational products that exist. Having an increased interest is a positive attribute as I will be more up-to-date on what educational technology exists.
