Venture: Explain Everything
Explain everything is an app designed to create visually appealing materials with voice over narratives to explain a variety of topics; rather everything as the name suggests. The Online School Division (OSD) has shown great initiative in investing in new opportunities that continue to advance the instruction delivery to its students. In the role of the division superintendent, it is my task to analyze new opportunities for their added value to instruction delivery. The current teaching model is synchronous live conferencing to hold live classes on a daily basis that is utilized by all online schools of the OSD. The students taking these classes are predominantly working from home. Students enrolled in each class log into the conferencing tool at a fixed time via the Learning Management System (LMS).
Since the inception of the OSD, there have been several issues that have required attention. These issues include a high dropout rate by students and poor attendance in the live classes by students due to a variety of reasons like low bandwidth experienced by students during a live class, conflicting schedules with field trips, vacations, or sports programs that students are part of in their communities. These issues have forced the OSD to reconsider the current synchronous model of teaching and switch to more of an independent model of instruction delivery to the students. With an independent model, students would have more flexibility when they log into the LMS so that not all students are logging into one class at the same time. This has been identified to contribute to the low bandwidth issues. Moreover, students would be able to work around their extra-curricular activities and still be able to complete course work in an independent manner. Thus, to make course material more engaging and available to students at all times in the form of short video/audio presentations Explain Everything has been proposed as a possible solution to invest in.
This superintendent’s report will critically analyze Explain Everything as an opportunity to invest in as a possible solution for the OSD in the future. The analysis will be from an investment perspective where based on this analysis, the OSD will approve funding so that Explain Everything and the school division can collaborate to create a service product that works well with the school division’s LMS and to create tools and features that would allow the OSD’s teachers to develop a vast library of engaging course material.
The analysis of Explain Everything will be divided into four parts: a) Credibility of the CEO and Team; b) Value of the venture concept; c) Marketability of the concept; and d) Scope of future collaboration.
- a) Credibility of the CEO and Team
Explain Everything has been cofounded by three individuals Piotr Śliwiński (CTO), Bartosz Gonczarek (CEO), and Reshan Richards (CLO). Śliwiński has invented the animation software that runs the Explain Everything app and is constantly involved in researching the background technology for app development along with supervising the customer support. Goncrazek is involved in strategy and operations while Richards is focused on the educational aspects like teaching, learning, and assessment as they embed in the app. The officer team appears very capable with skill and ability in working with new partners or funders on positive collaborations that can lead to valuable products and services. The management team is made of educators and leaders that “…provide feedback and guidance as [they] develop [their] apps and advance the Explain Everything mission” (Explain Everything, 2016). The officer team has a skilled and passionate management team helping them in taking Explain Everything to new heights of success.
- b) Value of venture concept
The basic idea behind Explain Everything is an app that affords to construct an animated video presentation on any given topic. There exist algorithms that make drawing of visuals easy, ability to import media like photos, videos, documents, presentations all in an effort to seamlessly flow in a visually appealing manner supported with audio narration. Although the concept isn’t original as there exist many screen capture software in combination with presentation style software to display content that can be used to make a video; there seems to be something special about Explain Everything. It allows for an easy to use interface to draw and animate objects in ways that make the content extremely visually appealing. That is the key, to make content look alive in order to capture the attention of the viewers. The app also features a collaboration mode where multiple members of a team can work together on one project. This feature opens the doors for collaboration between teachers separated by geographical distance. Hence, there is definite value in this venture as it brings together strong background coding to create short lessons on virtually any topic.
- c) Marketability of the concept
As the main focus of Explain Everything is to provide a good quality tool to make animated videos, this app can be applied to a variety of markets. It can be used by universities, schools, vocational training enterprises, as well as public and private services for employee training. Any institution that seeks to create content for the purpose of teaching or explaining can make very good use of this app. It appears the innovative advantage is the ease of use this app brings in making animated video presentations along with the collaboration mode that allows team members to work together on a single project in real time.
- d) Scope of future collaboration
Upon analysis of the Explain Everything app, it will be a good investment for the OSD for the following reasons. It is an innovative app that provides an easy to use user interface to create animated and vibrant animated video presentations. It has a collaboration mode that allows real-time construction of a presentation by multiple members of a team. Considering its features, it can prove worthwhile to use by the teachers of the OSD in order to move towards developing independent courses with vibrant and animated video content to be consumed and used by the students enrolled in online schools of the OSD. Investing in the Explain Everything app will also open the doors to a working relationship with the app’s team and teachers of the OSD to further develop the app to make it better for use by the OSD teachers. This relationship between the OSD and Explain Everything would go beyond just providing money to the app’s team but to further improve the app in a variety of ways that include better ways to create content and assess that content. This superintendent’s report finds Explain Everything a strong investment into the OSD’s future.
Explain Everything (2016). Retrieved October 15th, 2016, from http://explaineverything.com/about/
Reflection- Dec 2nd, 2016
I conducted this analysis of Explain Everything from the perspective of a fictional online school division that would be interested in implementing this tool into the courses as a customer but also invest to assist the venture in developing its own tools further by working along side an online school division. However, the analysis required more of a business approach in terms of how well the company has done, its business plans as well as numbers on a return of investment from the company. The analysis tried to be in two boats at once as a customer and as an investor. It is clear that more thought and research is required in the business side of a venture when considering investing in it.