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welcome to go+here – a new way to see the world

By Joshua Elsdon on November 27, 2016

untitled-image

See the full venture pitch here.

And the script here.

Reflection:  Knowing this assignment was the final project, my idea for the go+here started to take form early in the term and I have enjoyed letting my mind mull it over (somewhat passively) over the past few months.  However, going through the process of taking the idea through the paces of a venture pitch has provided the most valuable learning experience for me.  Taking my concept through the elements of a pitch has resulted in some very interesting reading on entrepreneurship.  I especially liked the Funders and Founders article about how startups determine their valuation.

My pitch has some definite strengths: I think the idea is new and has merit both educationally and fiscally, it is an achievable project (with the right team), and it has the potential to be scaled.  However, it is not without its shortcomings  As a CEO, my personal belief in the project and passable public speaking skills only take me so far.  More than likely, a VC would want to replace me as CEO in favour of someone with the skill set required to take a venture to market.  In addition, for the purposes of this pitch, I operated from a fictitious position of having go+here’s team assembled, a prototype built, and some beta testing already in the bag.  I am fully aware of how distant that position is from where I am starting, and that an undertaking of this magnitude would require tremendous effort.

I must admit I have an itch for entrepreneurship – an ember that has definitely been fanned by this process.  Fear and self-doubt have usually been stumbling blocks the few times I have had ideas that I thought were worth pursuing.  My career as a public school teacher affords a high level of security – a fact that echoes my earlier fears about starting my own businesses.  Maybe this is the fork in the road?  Perhaps a budding EVA will see this pitch and decide that go+here has the legs to make it big!

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6 Dec Posted on welcome to go+here – a new way to see the world

Hi Josh, I really enjoyed your elevator and venture pitch. I think this venture has great potential. I would invest some into this. I think "always in the giftshop" is a great way to capture attention and interest in the product. I think being able to bring travel to those who are unable to. I think you did a really great job at displaying why your product and technology are different and stand out within the current offerings.

6 Dec
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laila @landreuc

Hi Josh, I really enjoyed your elevator and venture pitch. I think this venture has great potential. I would invest some into this. I think "always in the giftshop" is a great way to capture attention and interest in the product. I think being able to bring travel to those who are unable to. I think you did a really great job at displaying why your product and technology are different and stand out within the current offerings.

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5 Dec Posted on welcome to go+here – a new way to see the world

REVIEW: Very authentic elevator pitch! I thought the format was fantastic. I also appreciate that you identified the investor and what they have to bring to the table if they choose to invest. In your venture pitch, I thought the explanation of the app as a sort of digital plaque was an effective way to understand the space AR could fill. This was especially impactful when you discussed how resources could be differentiated to suit the needs of the clientele. Some questions I had: Who would be responsible for populating the app with information? If the onus is on the destination companies, would this deter small companies from utilising the app? If there any form of customer training or help line available? The beta survey results regarding the focus group’s attitudes towards the app’s advertising was crucial for correlating the app idea with the revenue stream. As an avid traveller, I know I am much more likely to purchase a souvenir if I have a connection to the place or story that the item prompts. The connection between engaging visitors in the information about the attraction and purchasing of merchandise has been made clear. It’s a strong selling point that the facilities themselves have an invested interest to encourage visitors to download the app. As an EVA, I would consider investing in this idea. I think I would have been more swayed if you had discussed the future and potential of AR. In Hong Kong, I know this is a booming industry as interacting with AR advertising becoming a daily occurrence for those in the city. Nice job.

5 Dec
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Cris @cturple3

REVIEW: Very authentic elevator pitch! I thought the format was fantastic. I also appreciate that you identified the investor and what they have to bring to the table if they choose to invest. In your venture pitch, I thought the explanation of the app as a sort of digital plaque was an effective way to understand the space AR could fill. This was especially impactful when you discussed how resources could be differentiated to suit the needs of the clientele. Some questions I had: Who would be responsible for populating the app with information? If the onus is on the destination companies, would this deter small companies from utilising the app? If there any form of customer training or help line available? The beta survey results regarding the focus group’s attitudes towards the app’s advertising was crucial for correlating the app idea with the revenue stream. As an avid traveller, I know I am much more likely to purchase a souvenir if I have a connection to the place or story that the item prompts. The connection between engaging visitors in the information about the attraction and purchasing of merchandise has been made clear. It’s a strong selling point that the facilities themselves have an invested interest to encourage visitors to download the app. As an EVA, I would consider investing in this idea. I think I would have been more swayed if you had discussed the future and potential of AR. In Hong Kong, I know this is a booming industry as interacting with AR advertising becoming a daily occurrence for those in the city. Nice job.

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4 Dec Posted on welcome to go+here – a new way to see the world

Hi Joshua,

Your presentations were very impressive. I really liked your concept and the idea of "always in the giftshop" is a fantastic high-concept-pitch. It seems like it would attract a lot of potential investors. The fact that you were able to point to beta-testing data, made the whole venture much more real and closer to being a complete product - that was a nice touch.

The concept of using AR to make tourist locations more interactive/informative on their own is very appealing, although it does have the potential drawback of negatively affecting the local tourism jobs in the participating locations. I think you made a very good case for why this technology has an advantage over what exists currently, and generally included all the relevant components of a good pitch. I think there would be some practical considerations with the implementation of such a venture - ie. gaming (loud/boisterous activity) in an art museum might be frowned upon - but the idea seems sound. If I had any expertise I could offer this venture, then I think I could be persuaded to invest.

4 Dec
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R. Stefan @rusyniak

Hi Joshua,

Your presentations were very impressive. I really liked your concept and the idea of "always in the giftshop" is a fantastic high-concept-pitch. It seems like it would attract a lot of potential investors. The fact that you were able to point to beta-testing data, made the whole venture much more real and closer to being a complete product - that was a nice touch.

The concept of using AR to make tourist locations more interactive/informative on their own is very appealing, although it does have the potential drawback of negatively affecting the local tourism jobs in the participating locations. I think you made a very good case for why this technology has an advantage over what exists currently, and generally included all the relevant components of a good pitch. I think there would be some practical considerations with the implementation of such a venture - ie. gaming (loud/boisterous activity) in an art museum might be frowned upon - but the idea seems sound. If I had any expertise I could offer this venture, then I think I could be persuaded to invest.

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4 Dec Posted on welcome to go+here – a new way to see the world

Hi Joshua, Great job on the elevator/venture pitch. I really like that your elevator pitch took place in an elevator. I think it was really smart to tap into location based technology - it is a growing market that I think will see a lot of ventures in the near future. However I am not clear on the business model. The app is free to use so all the revenue would have to come from advertising. You have put a valuation of 10 million dollars on the company but I have not really seen proof of concept. Ultimately, I am not clear on how I, as an investor would get my money back. I think it may be worthwhile to focus more on the educational/learning aspect versus the merchandise sales aspect. I think with a bit of finesse you would have a great product on your hands, but at this time I would not invest.

4 Dec
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Colleen Huck @cmhuck

Hi Joshua, Great job on the elevator/venture pitch. I really like that your elevator pitch took place in an elevator. I think it was really smart to tap into location based technology - it is a growing market that I think will see a lot of ventures in the near future. However I am not clear on the business model. The app is free to use so all the revenue would have to come from advertising. You have put a valuation of 10 million dollars on the company but I have not really seen proof of concept. Ultimately, I am not clear on how I, as an investor would get my money back. I think it may be worthwhile to focus more on the educational/learning aspect versus the merchandise sales aspect. I think with a bit of finesse you would have a great product on your hands, but at this time I would not invest.

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2 Dec Posted on welcome to go+here – a new way to see the world

I enjoyed your creative elevator pitch and you've given some great details to this pitch and I particularly like the fact that the reading level will be adjusted to the user. Unfortunately, I would not be able to invest in this venture as I feel that some more details need to be fleshed out. Firstly, I feel that you may be facing some strong competition with the push for virtual reality to be used in museums (i.e. the British Museum launched it for a weekend trial last year). While your technology would be cheaper, technology tends to decrease in price, and as VR decrease in price, how will your product stay competitive? Secondly, you mentioned that users can turn off the functionality to view gift shop items. This sounded like from your pitch a major point to your venture to increase revenue through gift shop sales. If that is the case and the functionality can be turned off, how would this impact the attraction of revenue generated by your potential buyers? I can see a lot of potential for your gamification portion, but I would be cautious about the game itself. How would you ensure that the user is experiencing the museum/park and not caught up in the game?

2 Dec
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Joyce Chan @jhlchan

I enjoyed your creative elevator pitch and you've given some great details to this pitch and I particularly like the fact that the reading level will be adjusted to the user. Unfortunately, I would not be able to invest in this venture as I feel that some more details need to be fleshed out. Firstly, I feel that you may be facing some strong competition with the push for virtual reality to be used in museums (i.e. the British Museum launched it for a weekend trial last year). While your technology would be cheaper, technology tends to decrease in price, and as VR decrease in price, how will your product stay competitive? Secondly, you mentioned that users can turn off the functionality to view gift shop items. This sounded like from your pitch a major point to your venture to increase revenue through gift shop sales. If that is the case and the functionality can be turned off, how would this impact the attraction of revenue generated by your potential buyers? I can see a lot of potential for your gamification portion, but I would be cautious about the game itself. How would you ensure that the user is experiencing the museum/park and not caught up in the game?

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30 Nov Posted on welcome to go+here – a new way to see the world

As someone who likes to travel and go to tourist places such as museums, I found your venture pitch quite interesting. Earlier this week I was at the British Museum and I finished off going into the gift shop as I have done every other time I’ve been there. I was drawn to the things that were connected to the collections I had seen earlier that day. If there was an app that brought those products to me in a creative and unobtrusive manner I would be very interested in that. I do not mind advertisement when it is something I am interested in. For this reason, I believe I would invest in this company provided the numbers are as you say.

30 Nov
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Andrew @niallmac

As someone who likes to travel and go to tourist places such as museums, I found your venture pitch quite interesting. Earlier this week I was at the British Museum and I finished off going into the gift shop as I have done every other time I’ve been there. I was drawn to the things that were connected to the collections I had seen earlier that day. If there was an app that brought those products to me in a creative and unobtrusive manner I would be very interested in that. I do not mind advertisement when it is something I am interested in. For this reason, I believe I would invest in this company provided the numbers are as you say.

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29 Nov Posted on welcome to go+here – a new way to see the world

I think this is quite an interesting app. I could see this work for education but I feel there's a disconnect between the marketing and why people are using it. Personally, I think I enjoy the physical gift shop when I'm on vacation. If I could buy it online, it lacks story and I think that's the purpose of souvenirs. It's something you bought there to symbolize the story. Getting it in the mail later kind of takes away from it. As an augmented reality app for educational purposes, I love it. It something that the world needs more of. But making money from it at to the rate your suggesting per active user might be steep. So I wouldn't invest.

29 Nov
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Bryan Thompson @thompsbw

I think this is quite an interesting app. I could see this work for education but I feel there's a disconnect between the marketing and why people are using it. Personally, I think I enjoy the physical gift shop when I'm on vacation. If I could buy it online, it lacks story and I think that's the purpose of souvenirs. It's something you bought there to symbolize the story. Getting it in the mail later kind of takes away from it. As an augmented reality app for educational purposes, I love it. It something that the world needs more of. But making money from it at to the rate your suggesting per active user might be steep. So I wouldn't invest.

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29 Nov Posted on welcome to go+here – a new way to see the world

Hi Joshua. Liked the creative touch for the elevator pitch by actually filming it in an elevator – made me chuckle. I like the idea of Go+here, that creates an immersive experience modelled off of Pokemon Go to add to a tourist’s experience. Your slogan, “Always in the gift shop” is catchy and will be attractive to potential buyers. The idea that it is tailored to the user based on language, reading level and desired focus, using a game based approach is attractive but sounds like a lot of work for Zander, thus the two million asking price from the investor. Your two pronged approach to promotion is excellent and your stats on user experience are very positive. Being first to the market, you have an advantage and your detailed description of your competition and good knowledge of where Go+here fits in the market is attractive. A couple of questions – have you secured a big client yet? Where did you get your user experience data? All in all, a well researched venture pitch and I would invest a portion of $2 million if I had the money.

29 Nov
0 Thumbs Up!
brenda spehar @speharb

Hi Joshua. Liked the creative touch for the elevator pitch by actually filming it in an elevator – made me chuckle. I like the idea of Go+here, that creates an immersive experience modelled off of Pokemon Go to add to a tourist’s experience. Your slogan, “Always in the gift shop” is catchy and will be attractive to potential buyers. The idea that it is tailored to the user based on language, reading level and desired focus, using a game based approach is attractive but sounds like a lot of work for Zander, thus the two million asking price from the investor. Your two pronged approach to promotion is excellent and your stats on user experience are very positive. Being first to the market, you have an advantage and your detailed description of your competition and good knowledge of where Go+here fits in the market is attractive. A couple of questions – have you secured a big client yet? Where did you get your user experience data? All in all, a well researched venture pitch and I would invest a portion of $2 million if I had the money.

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29 Nov Posted on welcome to go+here – a new way to see the world

I am afraid I am unable to invest in this venture. The elevator pitch was very creative and the venture pitch had a lot of detail on investment returns and the business plan. Unfortunately, I myself don't have experience with commerce and tourism so for that reason I'm out. Great work Joshua and all the best!

29 Nov
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Vibhu Vashisht @umvashis

I am afraid I am unable to invest in this venture. The elevator pitch was very creative and the venture pitch had a lot of detail on investment returns and the business plan. Unfortunately, I myself don't have experience with commerce and tourism so for that reason I'm out. Great work Joshua and all the best!

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