Brainitz was first inspired by challenges faced within the flipped classroom. This web-based tool allows teachers to embed questions into their recorded lessons, making them interactive and more engaging with students. If students do not answer a question correctly, the video replays and repeats the question. More information is available on their Kickstarter page: https://www.kickstarter.com/projects/1175827717/turn-educational-videos-into-interactive-lessons?ref=popular
Brainitz – Turn Educational Videos Into Interactive Lessons
1 Jun
NO, I would not support this venture. It is a great idea, but it has already been done, better, by EdPuzzle. You can upload a video from YouTube, or wherever, and embed quiz questions (open or closed). You have settings so that they cannot skip ahead, or turn that off. You can also pre-set some feedback where you explain why certain answers are wrong (if they are chosen) and why certain answers are right (if they are chosen), or, for an open-ended question, a summary of what a right answer would sound like. It is a great site, already made, that does what Brainitz wants to do, but is already on the market. Two other things I found curious in the video were 1) the statistic 75% of teachers use blended learning - where did this stat come from? 2) there is a gap in classrooms where some students struggle and just cannot access the learning, while others are bored and ready to move on, requiring greater tools for differentiation, self-pacing and a wider variety of modalities of teaching.
1 Jun
As a venture analyst, I would invest in this venture. Clint Knox, the founder of Brainitz, confidently and succinctly explains the market gap the venture is addressing. With an increase in teachers using blended learning and flipped classrooms, there is a need to check students' understanding in a timely and effective way. Brainitz provides a solution to this problem by enabling teachers to embed questions in a video and for it to re-teach if needed. The advantage of using this program is that it allows teachers to save time, it is user-friendly and it allows students to work at their own pace. I appreciated the short demo of the product, because it provided a visual demonstration for these differentiations. The founder was knowledgeable, sincere and trustworthy. Although it was a small-scale example, he provided a number (50) of how many teachers he knew who would like to try the program and explained that his students enjoyed using it. The concept seems feasible and could potentially capture a large market. In a follow-up venture pitch, I would like to hear more information about the marketing, the ask and the return.
