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CANNEW – Canadian Newcomers Personalized Learning Program

By charkirk on August 6, 2017

Thanks for checking out my venture.  Both the elevator and venture pitch can be found on this page. I’ll be posting my reflections at the end of the week, but I’m really looking forward to getting your feedback! Enjoy!

Thanks so much to everyone for the excellent analysis.  I am even more excited about this venture than ever.  

Reflection:Having had some excellent feedback throughout the course of the week, I’d like to take this opportunity to reflect on my original pitch.  To start with, I feel like this is a strong venture; however, there is a great deal to do before I can either generate enthusiasm with investors (donors) or get the venture off the ground.  The strength lies in the overall concept.  It’s a solid one and it’s one that could conceivably work.  The need is there for a specialized, personalized program – especially with women.  This type of program might be the thing that enables newcomers to get connected to their community, especially if it was easily accessible and not cost prohibitive.  The social aspect – coming to a 1x a week drop in class – would be encouraged so their learning would be supported.   

The weaknesses all revolve around specifics.  I need to get more specific about how CANNEW will work.  It’s all got to get narrowed down and written up, 1 year, 2 year, and 5 year projection plans.  Realistically, a settlement agency could run a program like this within their mandate, and it need not be a special “venture”.  The reality is though, that many of these agencies tend to run what they’ve always done (and what has the lowest price point) and so they’re likely not going to come up with this type of program and implement it.  So if I’m going to try and sell this concept, I need to get down more of the particulars.  I need a list of the apps I would be drawing from, I need explanations (and examples) of the initial assessments that would be done.  Bottom line, I need to get a lot more specific so that a donor/investor (or even an organization) will know exactly how the program will work – step by step.  Additionally, another thing that would help is further research in the area of personalized learning programs.  I need to research pros and cons of various personalized learning  programs.  If I can bring those strengths into CANNEW, I think I’ll be successful!  

I feel like my entrepreneurship inclinations are strong.  I’ve been in business partnerships before, although not in an educational venture; however there are similarities.  They are a lot of work.  It’s one thing to have the idea, it’s another thing to put yourself out there and actually execute.  The bottom line is that if I want to do this, I’ve got to address the weaknesses and put in some serious time and effort!  I believe in this concept and am excited to see how it unfolds!

 

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13 Aug Posted on CANNEW – Canadian Newcomers Personalized Learning Program

Charmalee, what I love and thought stood out most with your pitch is just how much passion and belief you have for what this venture can be and do. This is infectious and hooked me in right away. It is a very worthy endeavour and one that I think is very much needed. You’ve found a vacuum of need and have developed a solution to fill it. I would love to invest in this venture. What I would need to know is more details on how this will be marketed, how the finances will be distributed and more about the growth plan beyond the first few years.

13 Aug
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rtelford @rtelford

Charmalee, what I love and thought stood out most with your pitch is just how much passion and belief you have for what this venture can be and do. This is infectious and hooked me in right away. It is a very worthy endeavour and one that I think is very much needed. You’ve found a vacuum of need and have developed a solution to fill it. I would love to invest in this venture. What I would need to know is more details on how this will be marketed, how the finances will be distributed and more about the growth plan beyond the first few years.

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12 Aug Posted on CANNEW – Canadian Newcomers Personalized Learning Program

Hi Charmalee, What an inspiring venture. • Do you think that asking for ongoing sponsorship might be useful so you have a steady income? • How often will users be able to access staff? Will they be checked-in on regularly? Will support be ongoing? • How will newcomers learn about the program?

12 Aug
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Janna @jannaldw

Hi Charmalee, What an inspiring venture. • Do you think that asking for ongoing sponsorship might be useful so you have a steady income? • How often will users be able to access staff? Will they be checked-in on regularly? Will support be ongoing? • How will newcomers learn about the program?

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12 Aug Posted on CANNEW – Canadian Newcomers Personalized Learning Program

Hi Charmalee, your elevator pitch is very well put together. I can feel your passion and enthusiasm in this venture. The venture pitch will probably need some more work on the details but I believe in this venture. More details about the source of revenue, potential growth and your team members would greatly help with giving this venture more credibility.

12 Aug
1 Thumbs Up!
Jakin Lam @jakinl

Hi Charmalee, your elevator pitch is very well put together. I can feel your passion and enthusiasm in this venture. The venture pitch will probably need some more work on the details but I believe in this venture. More details about the source of revenue, potential growth and your team members would greatly help with giving this venture more credibility.

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10 Aug Posted on CANNEW – Canadian Newcomers Personalized Learning Program

Hi Charmalee, Very thoughtful name for your venture as you had me interested even before I watched your pitches. It was obvious that you provided a pending problem with possible solutions. Much passion and feeling went into both videos as it showed a high level of personal investment and  commitment for your product. Really liked the pop-up images alongside your video as they highlighted your important speaking points though, I had a little bit of trouble reading the orange pop-up text as it tended to blend into the background. Appreciated the website as it provided further information on your product users and competition. Couple of recommendations as I watch both videos and read the website: your venture had me looking for a more clear-cut marketing and sales strategies as well as possible projections and/or any milestones. In addition, a full business scale model with further funding details would allow me to see where the flow of money is directed in addition to the information provided in the Return section on the website. Overall a solid start to a very inviting venture with lots of potential for future investors. Good Work!

10 Aug
1 Thumbs Up!
Kevin Andrews @kevin

Hi Charmalee, Very thoughtful name for your venture as you had me interested even before I watched your pitches. It was obvious that you provided a pending problem with possible solutions. Much passion and feeling went into both videos as it showed a high level of personal investment and  commitment for your product. Really liked the pop-up images alongside your video as they highlighted your important speaking points though, I had a little bit of trouble reading the orange pop-up text as it tended to blend into the background. Appreciated the website as it provided further information on your product users and competition. Couple of recommendations as I watch both videos and read the website: your venture had me looking for a more clear-cut marketing and sales strategies as well as possible projections and/or any milestones. In addition, a full business scale model with further funding details would allow me to see where the flow of money is directed in addition to the information provided in the Return section on the website. Overall a solid start to a very inviting venture with lots of potential for future investors. Good Work!

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9 Aug Posted on CANNEW – Canadian Newcomers Personalized Learning Program

Hi Charmalee, GREAT idea! I loved your videos. They were very well put together and you seemed very confident and professional. Your ideas were clearly conveyed and if I could invest, you definitely would have convinced me. The one question I have is around the long-term plan for CANNEW (great name by the way!). Your pitch focused on the pilot phase and those first 75 iPads - what's the plan after that? Even if you didn't go into it in detail, would have been great to at least let investors know that you had a long-term plan. Thanks so much for sharing!

9 Aug
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stephanie mcginnis @smcginni

Hi Charmalee, GREAT idea! I loved your videos. They were very well put together and you seemed very confident and professional. Your ideas were clearly conveyed and if I could invest, you definitely would have convinced me. The one question I have is around the long-term plan for CANNEW (great name by the way!). Your pitch focused on the pilot phase and those first 75 iPads - what's the plan after that? Even if you didn't go into it in detail, would have been great to at least let investors know that you had a long-term plan. Thanks so much for sharing!

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9 Aug Posted on CANNEW – Canadian Newcomers Personalized Learning Program

Love the name - brillant! The pitch shows your passion, research, and dedication to this topic. While clearly not a venture where there will be a monetary return on investment, it's clear the return is really the improved learning of the people. As for the pitch itself, there was much information about the concept and the initial pilot but less so on making this system work over the long term. How was the monetary value determined? Is this sufficient for the teachers, the Ipads (replacing and supporting them too) ? I wouldn't be opposed to donating money as one time effort but still have many questions as to whether this is the best way for newcomers to learn English. When newcomers come to Quebec, there are a number of government funded programs to help students learn French in a classroom/group setting and a variety of online programs as well that can be done at the student's convenience and pace. All to say, that it would be great to understand how Cannew compares to such programs in concrete numbers before making a decision. What measurements are used to ensure the personalized learning is truly effective (how would you know you achieved your goals or make modifications)? Great work!

9 Aug
1 Thumbs Up!
Tracey Stevens @eedtrst

Love the name - brillant! The pitch shows your passion, research, and dedication to this topic. While clearly not a venture where there will be a monetary return on investment, it's clear the return is really the improved learning of the people. As for the pitch itself, there was much information about the concept and the initial pilot but less so on making this system work over the long term. How was the monetary value determined? Is this sufficient for the teachers, the Ipads (replacing and supporting them too) ? I wouldn't be opposed to donating money as one time effort but still have many questions as to whether this is the best way for newcomers to learn English. When newcomers come to Quebec, there are a number of government funded programs to help students learn French in a classroom/group setting and a variety of online programs as well that can be done at the student's convenience and pace. All to say, that it would be great to understand how Cannew compares to such programs in concrete numbers before making a decision. What measurements are used to ensure the personalized learning is truly effective (how would you know you achieved your goals or make modifications)? Great work!

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9 Aug Posted on CANNEW – Canadian Newcomers Personalized Learning Program

Charmalee- love the name Cannew. The pain point that you address is very real and ends up manifesting itself. Language classes can be inaccessible and may not fit into someone’s lifestyle. Further, mobile learning, especially language learning, is a hot market, and this format could be scaled to other areas as well. For me to donate, I would be interested in seeing what the long-term plan for Cannew would be, as it is focused on those first 75 iPads. Where would it expand to next? What cities or communities would have the greatest need? Also, what is the criteria to qualify for one of these devices? Is it first-come-first-serve? As a donor, I would be interested in seeing what exactly a one of these iPads would be loaded up with in terms of applications for language learning. As well, would there be an online component for those who might not be near a Cannew center? This is definitely an important venture, and would consider donating with additional information and an action plan.

9 Aug
1 Thumbs Up!
justin bolivar @jbolivar

Charmalee- love the name Cannew. The pain point that you address is very real and ends up manifesting itself. Language classes can be inaccessible and may not fit into someone’s lifestyle. Further, mobile learning, especially language learning, is a hot market, and this format could be scaled to other areas as well. For me to donate, I would be interested in seeing what the long-term plan for Cannew would be, as it is focused on those first 75 iPads. Where would it expand to next? What cities or communities would have the greatest need? Also, what is the criteria to qualify for one of these devices? Is it first-come-first-serve? As a donor, I would be interested in seeing what exactly a one of these iPads would be loaded up with in terms of applications for language learning. As well, would there be an online component for those who might not be near a Cannew center? This is definitely an important venture, and would consider donating with additional information and an action plan.

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9 Aug Posted on CANNEW – Canadian Newcomers Personalized Learning Program

Great website, and most importantly, great videos! I also love the name of the venture..Cannew! I love everything--the ideas, the goals, the desire, etc. So, I suspect then, that I have to bring up some concerns. My main concerns are with the numbers. It seems by what you said that an entire team will be dedicated to reviewing the answers given at the initial meeting with the new client--how much will it cost to maintain this team? Is it volunteer based? If classrooms are also an issue facing new immigrants, don't these weekly meetings sort of resemble them? I personally find that in learning a new language, speaking with real people, getting over that nervous stage is the hardest part, how will Cannew address this? I also wished there was more about how the app works. Is it similar to Rosetta Stone, or Babbel? This is just for my own personal consideration.

9 Aug
1 Thumbs Up!
ali hodroje @ahodaire

Great website, and most importantly, great videos! I also love the name of the venture..Cannew! I love everything--the ideas, the goals, the desire, etc. So, I suspect then, that I have to bring up some concerns. My main concerns are with the numbers. It seems by what you said that an entire team will be dedicated to reviewing the answers given at the initial meeting with the new client--how much will it cost to maintain this team? Is it volunteer based? If classrooms are also an issue facing new immigrants, don't these weekly meetings sort of resemble them? I personally find that in learning a new language, speaking with real people, getting over that nervous stage is the hardest part, how will Cannew address this? I also wished there was more about how the app works. Is it similar to Rosetta Stone, or Babbel? This is just for my own personal consideration.

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8 Aug Posted on CANNEW – Canadian Newcomers Personalized Learning Program

Hi Charmalee, There were many things I really liked about your pitch. First of all, I totally buy that you believe in this product and that you are the right person to roll out the program (with a team supporting you of course). You are very passionate and your identification of the pain point seems accurate. It must be tough for many new immigrants to get to language classes when they often have so many other responsibilities and obligations. I also like that you were clear that there would be no financial return on the investment. You are looking for donors, not investors, right? A couple of concerns that jumped out at me from your pitch: What does the personalized learning plan look like? What's the point of doing multiple assessments if you are just selecting a variety of apps to load onto the device? From what I understand, language learning apps are already designed to ensure learners are working at the right level. Also, you mention having weekly support for users but in the form of regular group meetings. Doesn't this lead to the exact same potential problem as regular language classes? Perhaps it would look a little different: short individual meetings with teachers and the rest of the time milling about (practicing English) with other students? That might be worthwhile. In the early part of your pitch I worried that your service would remove the human interaction piece and lead to further isolation. The weekly meeting addresses that concern, but the concern about the user's ability to attend remains. Overall I think you have a lot of excellent ideas here. I'm not totally ready to donate yet, but if you could address my concerns, I might well get on board. Good luck!

8 Aug
1 Thumbs Up!
anne coustalin @acoustal

Hi Charmalee, There were many things I really liked about your pitch. First of all, I totally buy that you believe in this product and that you are the right person to roll out the program (with a team supporting you of course). You are very passionate and your identification of the pain point seems accurate. It must be tough for many new immigrants to get to language classes when they often have so many other responsibilities and obligations. I also like that you were clear that there would be no financial return on the investment. You are looking for donors, not investors, right? A couple of concerns that jumped out at me from your pitch: What does the personalized learning plan look like? What's the point of doing multiple assessments if you are just selecting a variety of apps to load onto the device? From what I understand, language learning apps are already designed to ensure learners are working at the right level. Also, you mention having weekly support for users but in the form of regular group meetings. Doesn't this lead to the exact same potential problem as regular language classes? Perhaps it would look a little different: short individual meetings with teachers and the rest of the time milling about (practicing English) with other students? That might be worthwhile. In the early part of your pitch I worried that your service would remove the human interaction piece and lead to further isolation. The weekly meeting addresses that concern, but the concern about the user's ability to attend remains. Overall I think you have a lot of excellent ideas here. I'm not totally ready to donate yet, but if you could address my concerns, I might well get on board. Good luck!

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7 Aug Posted on CANNEW – Canadian Newcomers Personalized Learning Program

Charmalee, Great venture pitch- here are some things I really thought were great points: -An iPad is a great tool to use for personalized learning- not only could you deliver ESL content, but you could point them to apps that could assist them in daily interactions -You mentioned that you'd apply for grants- this is a great consideration! -Taking the time to assess each individual (in person) and then deliver the plan with regular check-ins would ensure that they feel supported -You have articulated your pain point very well- and had me convinced as an EVA that this would be something to invest in- there are no alternatives offering competition. Although these tools may already exist, you have captured something very key that your team would do- curate them and choose the right ones, then assist the learner in using them. This could save time and frustration compared to the clients finding them on their own. -A pilot is smart- it would put an investor at ease to know that there is a pilot and testing phase. The only question I still have (and perhaps I missed it, if so forgive me) but what cost would this be for the client? Finances may also be a barrier for someone new to the country. If so, would there be something in place to subsidize or assist them in being able to access your services? Well done! Erin

7 Aug
1 Thumbs Up!
erin howard @howardee

Charmalee, Great venture pitch- here are some things I really thought were great points: -An iPad is a great tool to use for personalized learning- not only could you deliver ESL content, but you could point them to apps that could assist them in daily interactions -You mentioned that you'd apply for grants- this is a great consideration! -Taking the time to assess each individual (in person) and then deliver the plan with regular check-ins would ensure that they feel supported -You have articulated your pain point very well- and had me convinced as an EVA that this would be something to invest in- there are no alternatives offering competition. Although these tools may already exist, you have captured something very key that your team would do- curate them and choose the right ones, then assist the learner in using them. This could save time and frustration compared to the clients finding them on their own. -A pilot is smart- it would put an investor at ease to know that there is a pilot and testing phase. The only question I still have (and perhaps I missed it, if so forgive me) but what cost would this be for the client? Finances may also be a barrier for someone new to the country. If so, would there be something in place to subsidize or assist them in being able to access your services? Well done! Erin

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