With the transition of Gen Y (millennials) to Gen Z (centennials) entering post-secondary education, institutes and educators will need to re-evaluate its methods in preparing the new generation.
Expanding on the government of Canada’s 9 Essential Skills: reading, document use, numeracy, writing, oral communication, working with others, critical thinking, digital technology and continuous learning, Essement brings Essential Skills to the tech-savy generation.
Our venture provides a simulation-based learning environment through two platforms: Augmented Reality (AR) and interactive-online learning. Our vision is to prepare students for success in academics, in the workplace, and in life. Our target audience will begin in the Faculty of Health Sciences. Our goal is to expand this venture to additional Faculties in the future. Changing the professions and empowering the next generation for any task in academics, workplace and in life.
Elevator Pitch: https://youtu.be/uwEq3N6BMrU
Venture Pitch: https://madeleinelee2.wixsite.com/essenment
Reflecting on the final products and the comments, Essenment needs to be further developed in its services and products. The venture’s purpose is targeted to address a gap in our education system, however, how it will fill the gap requires further explanation. As a service-product, Essenment is an online software that allows students to practice the essential skills. To bring the experience to the next level, AR products are also available. Why AR? How is the online software different from it’s competitors such as TOWES? Further testing of TOWES and a comparison of features would help potential investors consider the value of Essenment. Another area to improve on is the elevator pitch. Instead of worrying about the length of the pitch, I should have focused on accurately delivering the information and making sure the reader is able to absorb the information before moving out.
Research about Essential Skills and the gap in education was thorough. I think one of the strengths of the venture is that it outlined the essential skills for specific health science professions. Potential investors can review the materials that is relevant to their Faculty and consider its application for the long-term growth and job readiness of their students.
This experience has taught me that a bit more information may be required to catch the attention of investors. Don’t be stingy and keep information to yourself. Also a comparison chart of features that the venture vs. its competitors would also be a key pitching point.