This is an elevator pitch for Fused Education an online education platform. It is very much a traditional elevator pitch lasting exactly 30 seconds. In the day of 2-3-minute Kickstarter pitches I thought it might be nice to critique a traditional format. No fancy images or music, just the presenter and their words.

A definite NO for me. I watched the film several times and still remain unconvinced, a bit confused, and definitely not excited by the pitch. A true elevator pitch - only words - should leave me dreaming, excited, and desiring more information. This pitch is dry, incredibly vague, does not address pain point, solution, differentiation, marketing, championship or return -- it really only highlights the 'ask'.
A definite NO for me. I watched the film several times and still remain unconvinced, a bit confused, and definitely not excited by the pitch. A true elevator pitch - only words - should leave me dreaming, excited, and desiring more information. This pitch is dry, incredibly vague, does not address pain point, solution, differentiation, marketing, championship or return -- it really only highlights the 'ask'.
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From what I see here, I would not invest. There is just too little information shared. Who is this guy? What is his role? What does the company do? Why are they doing what they're doing? It just doesn't tell me anything. Maybe once upon a time something like this would be all there is when bringing an elevator pitch, but in this case I don't see this as a true elevator pitch. My problem with this who video lies in the fact he's asking for a second round, so whatever legwork that was made at the beginning now need to continue. Is there a website where I can get more information? I would be willing to go and see for myself what this is all about because that's the activity, but if I'm someone who's looking at hundreds of ventures a day for investment purposes, then I'd easily skip this one over. I will say that the presenter is professional and obviously is prepared, but for the sake of a 40-50 second clip, he obviously wants the viewer to look for more. The question is... am I willing to put in that time and effort?
From what I see here, I would not invest. There is just too little information shared. Who is this guy? What is his role? What does the company do? Why are they doing what they're doing? It just doesn't tell me anything. Maybe once upon a time something like this would be all there is when bringing an elevator pitch, but in this case I don't see this as a true elevator pitch. My problem with this who video lies in the fact he's asking for a second round, so whatever legwork that was made at the beginning now need to continue. Is there a website where I can get more information? I would be willing to go and see for myself what this is all about because that's the activity, but if I'm someone who's looking at hundreds of ventures a day for investment purposes, then I'd easily skip this one over. I will say that the presenter is professional and obviously is prepared, but for the sake of a 40-50 second clip, he obviously wants the viewer to look for more. The question is... am I willing to put in that time and effort?
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No, I would not invest in this venture. The two main features of an elevator pitch that are showcased within this pitch are credibility and championship. Credibility is evidenced near the beginning of the pitch with a visual of company logos “supporting” the pitch (i.e. KPMG, JLL, and Fried Frank Technology). As well, the speaker is knowledgeable about the progress of the business venture, and speaks as a committed leader of a team. It is this team approach that showcases the championship of this venture as indicated by successful funding efforts that have already been put into place. As well, talks of implementation and potential roll-outs have occurred with a range of institutions (i.e. Department of Work and Pensions, schools, housing associations), along with the mention of contracts in Africa, offering a global connection. The request for seed funding to hire business development managers and technical developers is realistic. However, no history of sales or projection of future sales is offered within the pitch, only indication of potential possibilities. Therefore, this is a risky investment and one that I would pass on. Hopefully, it won’t be the one “that got away”!
No, I would not invest in this venture. The two main features of an elevator pitch that are showcased within this pitch are credibility and championship. Credibility is evidenced near the beginning of the pitch with a visual of company logos “supporting” the pitch (i.e. KPMG, JLL, and Fried Frank Technology). As well, the speaker is knowledgeable about the progress of the business venture, and speaks as a committed leader of a team. It is this team approach that showcases the championship of this venture as indicated by successful funding efforts that have already been put into place. As well, talks of implementation and potential roll-outs have occurred with a range of institutions (i.e. Department of Work and Pensions, schools, housing associations), along with the mention of contracts in Africa, offering a global connection. The request for seed funding to hire business development managers and technical developers is realistic. However, no history of sales or projection of future sales is offered within the pitch, only indication of potential possibilities. Therefore, this is a risky investment and one that I would pass on. Hopefully, it won’t be the one “that got away”!
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No I would not invest in this venture. The presenter is articulating an enterprise-based customizable software platform. My brakes halt me here. First issue is limited scalability since enterprise-based software platforms are built on spec for each and every client. He does not describe the client base, but what comes to my mind are the big accounting firms and lending institutions. I believe the pain point would be to standardize intake practices and minimize risk, although this is not stated it is by my deduction. Bottom line is custom enterprise based software is lacking in ability to scale and therefore, ends up in the monetization camp of NRR (non recurring revenues). It's a no for me.
No I would not invest in this venture. The presenter is articulating an enterprise-based customizable software platform. My brakes halt me here. First issue is limited scalability since enterprise-based software platforms are built on spec for each and every client. He does not describe the client base, but what comes to my mind are the big accounting firms and lending institutions. I believe the pain point would be to standardize intake practices and minimize risk, although this is not stated it is by my deduction. Bottom line is custom enterprise based software is lacking in ability to scale and therefore, ends up in the monetization camp of NRR (non recurring revenues). It's a no for me.
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I agree with you Brian. I had to watch it a couple of times before I really understood his concept but I have to say he lost me right at the beginning when he mentioned online educational platforms. What was the pain point - what was the differentiation from other products. It was great it was short BUT some visuals would have been nice. shan
I agree with you Brian. I had to watch it a couple of times before I really understood his concept but I have to say he lost me right at the beginning when he mentioned online educational platforms. What was the pain point - what was the differentiation from other products. It was great it was short BUT some visuals would have been nice. shan
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It’s a No from me. On the surface this looks like a good elevator pitch. The presenter is confident, seems to know what he is talking about and uses education and business lingo in appropriate ways. Very quickly he lets you know what they do, success they have already had (£ 50,000 of investment), organizations they are already working with and what they will do with the investment money they get from you (Business development managers & Technical developers). When you dig a little under the surface though, there is a lot missing that would make me want to invest in this company. First off there is no identification of the pain point, what need are they trying to fill and how to they plan to fill it? Online learning platforms are a dime a dozen today and he does nothing to explain why his company is different and better than the others. No real identification of marketing plan is explained, just a vague reference to some groups they are working with (“Also some contracts in Africa” – that’s a very vague statement – Africa is huge, where, what country, etc.). Nothing is mentioned about who is leading this venture, you are left to assume it is the presenter himself. Finally, the ask, well, he did ask for money, but did not say how much or how investors will be benefited. So, as a professional EVA I would say, Nope I’m going to pass on this investment opportunity.
It’s a No from me. On the surface this looks like a good elevator pitch. The presenter is confident, seems to know what he is talking about and uses education and business lingo in appropriate ways. Very quickly he lets you know what they do, success they have already had (£ 50,000 of investment), organizations they are already working with and what they will do with the investment money they get from you (Business development managers & Technical developers). When you dig a little under the surface though, there is a lot missing that would make me want to invest in this company. First off there is no identification of the pain point, what need are they trying to fill and how to they plan to fill it? Online learning platforms are a dime a dozen today and he does nothing to explain why his company is different and better than the others. No real identification of marketing plan is explained, just a vague reference to some groups they are working with (“Also some contracts in Africa” – that’s a very vague statement – Africa is huge, where, what country, etc.). Nothing is mentioned about who is leading this venture, you are left to assume it is the presenter himself. Finally, the ask, well, he did ask for money, but did not say how much or how investors will be benefited. So, as a professional EVA I would say, Nope I’m going to pass on this investment opportunity.
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