The University of British Columbia
UBC - A Place of Mind
The University of British Columbia Vancouver campus
ETEC 522 – Ventures in Learning Technologies
  • Startup
    • How to Begin?
    • Objectives
    • Course Manual
    • Outline & Schedule
    • Participation Guide
    • Assignments
    • ☛ Introduce Yourself!
    • 👥 Authors
  • W01: Emerging Markets
    • W01: Emerging Market Teams
  • W02-04: Bootcamp
    • Global Dynamics
    • Who is the Customer?
    • What is a Venture?
    • 👥 Opportunity Horizon
    • W03: Analyst Bootcamp
    • A Game with Three Pitches
    • Deconstructing a Pitch
    • 👥 Pitch Critique
    • W04: Entrepreneur Bootcamp
    • Venture Genesis
    • Opportunity Activation
    • The Right Stuff
    • 👥 Founders Parade
  • W05-12: Opportunity Forecasts
    • W05: Personalized Learning
    • W06: Mobile Learning
    • W07: Game-Based Learning
    • W08: Big Data & Learning Analytics
    • W09: Immersive Experience
    • W10: Artificial Intelligence & Machine Learning
    • W11: Microlearning
    • W12: Wearables
  • W13: Launch
    • Venture Forum Resources
  • Forums
    • W01 – Emerging Markets
    • W02 – Market Projections
    • W03 – Pitch Pool
    • W04 – Founders Parade
    • W05-12 – Opportunity Forecasts (A2)
    • W13 – Venture Forum (A3)
    • Analyst Reports (A1)
  • Global Feeds
    • Announcements
    • Eva’s Café
    • Radio 522
  • LOGIN
Sort By
Show only these categories:
Show only this category:

Books that Grow

By Kat on January 20, 2018

After searching through Kickstarter, I found an interesting venture that seemed to be an elevator pitch that promotes the venture called “Books that Grow”

 

 

 

 

Rating
Average: 4/5 Stars
 
 
 
 
 
0 Thumbs Up!

Read More | 2 Comments

Loading...
25 Jan Posted on Books that Grow

Yes, I would invest in this venture due to the high marketability of this product and its effectiveness at targeting multiple needs of its target market (i.e., educators, particularly those who teach reading and/or writing skills). Although the video presented is technically not structured as an elevator pitch or venture pitch, the speaker goes over how "Books That Grow" a few key features that make it an excellent resource. This service provides highly personalized, student-specific reading features which enable teachers to both assign, monitor, assess, and adjust the reading material for their class on a student-by-student basis. Before actually sinking money into this venture, I would need to see a proper pitch that specifically identifies the distinct selling points of “Books That Grow” compared to other reading resources, what the current competition in the market is like, marketing plan for distribution and pricing, the experience of the team behind the development and management of the product, and my returns as the investor.

25 Jan
0 Thumbs Up!
cass @casschan

Yes, I would invest in this venture due to the high marketability of this product and its effectiveness at targeting multiple needs of its target market (i.e., educators, particularly those who teach reading and/or writing skills). Although the video presented is technically not structured as an elevator pitch or venture pitch, the speaker goes over how "Books That Grow" a few key features that make it an excellent resource. This service provides highly personalized, student-specific reading features which enable teachers to both assign, monitor, assess, and adjust the reading material for their class on a student-by-student basis. Before actually sinking money into this venture, I would need to see a proper pitch that specifically identifies the distinct selling points of “Books That Grow” compared to other reading resources, what the current competition in the market is like, marketing plan for distribution and pricing, the experience of the team behind the development and management of the product, and my returns as the investor.

  • Expand
  • 0 Replies
  • in reply to Books that Grow
  • Loading...
18 Sep Posted on Books that Grow

While the elevator pitch does not entirely hit all the essential pitch criteria, I would still invest in this company simply based on the on the market potential of this product. One of the biggest buzz words in education today is inclusion. Couple inclusion with literacy development within a digital database that allows for personalized learning and data tracking and you have the potential for a real winner. This product ticks a lot of boxes that educators are looking for in their classrooms, schools, and districts. Looking at the pitch specifically, it is essentially a brief descriptive overview that lacks all the core elements of a perfect pitch. A solution to differentiated and inclusive literacy is well described, but nothing else is clearly identified or articulated with respect to differentiation, marketing, championship, the ask or the return. However, despite the shortcomings of the pitch, as mentioned, I would still take the plunge and invest in this company based on the market potential as described above.

18 Sep
0 Thumbs Up!
dustin hyde @dmanhyde

While the elevator pitch does not entirely hit all the essential pitch criteria, I would still invest in this company simply based on the on the market potential of this product. One of the biggest buzz words in education today is inclusion. Couple inclusion with literacy development within a digital database that allows for personalized learning and data tracking and you have the potential for a real winner. This product ticks a lot of boxes that educators are looking for in their classrooms, schools, and districts. Looking at the pitch specifically, it is essentially a brief descriptive overview that lacks all the core elements of a perfect pitch. A solution to differentiated and inclusive literacy is well described, but nothing else is clearly identified or articulated with respect to differentiation, marketing, championship, the ask or the return. However, despite the shortcomings of the pitch, as mentioned, I would still take the plunge and invest in this company based on the market potential as described above.

  • Expand
  • 0 Replies
  • in reply to Books that Grow
  • Loading...
21 Jan Posted on Books that Grow

Yes, I would invest in this venture. While there is a compelling market opportunity for this product the pain point is not well articulated, however, I am able to deduce the problem this product offers a solution to -- varying rates of literacy competency in students. This pitch is more of a product description and not a true pitch in the sense I'm wanting insight into the the management team's level of expertise, the distribution plans of the product into customer networks, pricing model details (who is paying for this) and how this product displaces current products that address varying literacy competency in students.

21 Jan
1 Thumbs Up!
Cassy Weber @cassyw

Yes, I would invest in this venture. While there is a compelling market opportunity for this product the pain point is not well articulated, however, I am able to deduce the problem this product offers a solution to -- varying rates of literacy competency in students. This pitch is more of a product description and not a true pitch in the sense I'm wanting insight into the the management team's level of expertise, the distribution plans of the product into customer networks, pricing model details (who is paying for this) and how this product displaces current products that address varying literacy competency in students.

  • Expand
  • 0 Replies
  • in reply to Books that Grow
  • Loading...
  • Previous
  • Next
Show only this category:
How to Begin

Custom Search

Tags

2014 2015 2016

Faculty of Education
Vancouver Campus
2125 Main Mall
Vancouver, BC Canada V6T 1Z4
Website pdce.educ.ubc.ca/
Email pdce.educ@ubc.ca
Back to top
The University of British Columbia
  • Emergency Procedures |
  • Terms of Use |
  • Copyright |
  • Accessibility