Books that Grow

Yes, I would invest in this venture due to the high marketability of this product and its effectiveness at targeting multiple needs of its target market (i.e., educators, particularly those who teach reading and/or writing skills). Although the video presented is technically not structured as an elevator pitch or venture pitch, the speaker goes over how "Books That Grow" a few key features that make it an excellent resource. This service provides highly personalized, student-specific reading features which enable teachers to both assign, monitor, assess, and adjust the reading material for their class on a student-by-student basis. Before actually sinking money into this venture, I would need to see a proper pitch that specifically identifies the distinct selling points of “Books That Grow” compared to other reading resources, what the current competition in the market is like, marketing plan for distribution and pricing, the experience of the team behind the development and management of the product, and my returns as the investor.

While the elevator pitch does not entirely hit all the essential pitch criteria, I would still invest in this company simply based on the on the market potential of this product. One of the biggest buzz words in education today is inclusion. Couple inclusion with literacy development within a digital database that allows for personalized learning and data tracking and you have the potential for a real winner. This product ticks a lot of boxes that educators are looking for in their classrooms, schools, and districts. Looking at the pitch specifically, it is essentially a brief descriptive overview that lacks all the core elements of a perfect pitch. A solution to differentiated and inclusive literacy is well described, but nothing else is clearly identified or articulated with respect to differentiation, marketing, championship, the ask or the return. However, despite the shortcomings of the pitch, as mentioned, I would still take the plunge and invest in this company based on the market potential as described above.

Yes, I would invest in this venture. While there is a compelling market opportunity for this product the pain point is not well articulated, however, I am able to deduce the problem this product offers a solution to -- varying rates of literacy competency in students. This pitch is more of a product description and not a true pitch in the sense I'm wanting insight into the the management team's level of expertise, the distribution plans of the product into customer networks, pricing model details (who is paying for this) and how this product displaces current products that address varying literacy competency in students.