Remind is a learning technology that was co-founded by two brothers- Brett and David Kopf. Their vision is to give every student an opportunity to succeed. Their values are “be teacher obsessed”, “Find a way”, and “Create simplicity for others”. Their goal is to partner, work hard, and gain teachers’ trust, take ownership and focus on impact, and make things useful and easy to understand.
Through its mobile app, Remind enables teachers to send one-way messages about field trips, homework, school closures and other kinds of logistical or motivational messages. Teachers may already use email or social networking tools like Edmodo to communicate with parents or students. But Remind gives teachers an easy way to broadcast messages to a group of parents or students at once – and it includes extra features to promote safety. It doesn’t share anyone’s cell phone number (teachers never see parents’ or students’ numbers and vice versa), it doesn’t enable parents or students to respond to teachers’ messages and it doesn’t allow anyone to delete messages (which could help ensure appropriate communication).
Brett Kopf was diagnosed with attention deficit disorder and dyslexia while he was still in school and credits his brother David setting up a system where school faculty could remind him of an upcoming test. This played a large role in his success in school. The two decided to make the system into a company and became part of the first class at the Imagine K12 Incubator where all startups must focus on improving education.
The brothers stress “community” and incorporate feedback from hundreds of teachers, who they interviewed to develop a platform that would work for them. The founders described themselves as “teacher obsessed” and focus on building the product for teachers. In the first three weeks after launch, Remind was used by over 1,500 teachers and 15,000 parents- sending over 130,000 messages. Today, Remind is used in 90% of US school districts. There have been over 8.8 billion messages delivered.
At Remind, teachers are the heart and soul of what they do. That’s because they believe that by making teachers’ lives easier, they empower them to personally connect with students and bring communities together to improve education. They pride themselves on listening before they build.