Welcome to my Analyst Report on Arduino. Please watch the video below. When you click on the picture below it will open the Youtube video in a new window.
Notes:
*You can tell that I am a bit of a fanboy here. I did try to be objective, but to be honest there was just a lot of good with this company.
*Near the end of the presentation I begin to talk about the cube analysis. I made a mistake and said there were 4 sides. Truth is there are 6.
Reflection
As a fulltime educator with basically zero experience in the world of business this assignment has been an eyeopener for me. As I researched Arduino over the past month I learned a lot about the challenges that come in trying to take a product to market. These challenges come in convincing people to give you a shot, and in dealing with the difficulties of taking a product and mass producing it. The next thing that I really take with me from this assignment is the value of a good name. As you create a product, if you can connect your brand identity with positive qualities it goes a lot further to contribute to your success than any advertisement campaign. Connected with this idea is that competition is actually good for business. As a non-business person, I assumed that if you could get into a market with no competition that would be the best chance for success. The reality I have learned from looking at Arduino is that competition is healthy, and it actually contributes to a successful market. What’s better is if in a crowded market you are seen as the top in quality and the best brand your chances for success skyrocket. In looking into how Arduino came about I see clearly the importance of surrounding yourself with others who are skilled in a wide variety of ways and letting them do their part. Each member of the founding team at Arduino were specialized in very different skill sets and that really helped lead to their successful foray into the world of business. Finally, I learned to never be afraid to buck the system. Arduino did something that no one else had really don’t before, they made their product open source. This meant that anyone could copy their work and become automatic competition. In the case of Arduino this move actually has contributed to their phenomenal success and leadership in the microcontroller world. So, if you want o be successful in business and as an entrepreneur don’t fear doing it differently. All of these lessons will go with me as I prepare to come up with my own business idea for Assignment 3. I now know and understand what it takes to be successful. Let’s see if I can do it!
Assignment 1: Analyst Report Resources:
These will be added as a comment as this program converts all video links into actual videos.
