Arutan

Hi Jess. Sigh -- just watching your video has given me a highly restorative zen moment! I love anything that gets kids outside and into nature. This is so critical for so many reasons that I know we all know. I like that you have a crisp definition of the problem and solution, and also that you've thought through your monetization with a B2C pricing model for trials/promotions/conversion. I like that you've put your own 'skin in the game' with your personal investment of $23,000 (that means you believe in the product and potential). Your ask of $88,000 is quite reasonable just in terms of total dollars. What I'd like more information on is the competition and differentiators as I know many LBS game makers have nature oriented offerings incorporating GPS/AR/VR. Also, have no doubt that the market size is huge. Insight into your use of proceeds and team, and how this team is going to get the product to market and monetized. I think you're on to something here and with some more information, you will likely succeed in your efforts to raise capital.

Feedback- Hey Jess, What a great idea. It kind of reminds me of having a nature guide in your pocket. You clearly identified the market potential in your elevator pitch when you pointed out the trends towards more outdoor learning paired with the lack of mobile education development in Canada. Also, your identification of how you were different form the competition is clear. This idea might sound silly, but if stressing the Canadian connection, maybe a partnership with the David Suzuki foundation would lend your company some great credibility in the eyes of Canadians. Great Work! Brian

Hi Jessica. I thought your presentation was clean, well paced and ticked the required boxes. You identified your target market, thoroughly outlined the current market potential for educational apps and clearly indicated how your product varied from its competitors. I was particularly impressed with how you linked your product to new curricular requirements in BC and in turn highlighted the investment opportunities presented by implementation funding for this curriculum change. You kept my attention throughout both the elevator and venture pitches and I understood what you were trying to sell and why. An area that stood out for me where I wished there was a bit more data was how your requested funding of $88,000 would be utilized. While you mention changes such as expanding your app to the android platform and becoming associated with a citizen science site, it wasn’t exactly clear how this would occur - maybe acquiring and maintaining new development and marketing/PR staff? I also wonder if your app was disruptive enough to the current market. While you clearly mention that it combines all the features of existing apps in one package, is the convenience of not having to use two apps enough to differentiate your product? Is there another element that currently does not exist that could be included, perhaps the ability to connect/disseminate the images, video and data collected with your app with others via social media or YouTube (although I recognize the FOIPPA concerns with this)? I thought you did a very good job overall and appreciated how concise and well produced your pitches were! Thanks, Jon Nilson.