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Memrise and Ed Cooke

By Stephen Tod on April 1, 2018

Ed Cooke is the co-Founder and CEO of Memrise.

Memrise began as a UK-based language learning app allowing people to easily learn a new language.  Similar to Duolingo, it has courses that allow, for example, English-language learners to learn French or Japanese.  In turn, courses are offered for speakers of other languages to learn a second, third, or fourth language with ease.  Cooke and Memrise claim that their learning model is built off of a combination of science (how our brains work to acquire a new language), fun (game-based activities) and community (connecting learners to native language speakers).  Since being launched, Memrise has expanded to include iOS and Android apps and new free and paid subscription options.  For those who wish to simply learn a language, the free option is best.  However, for those who wish to become fluent in a second language, the paid version seems the better option as it allows for tracking and better connecting of learners with native language speakers.

In addition to acquiring a second language, Memrise now offers courses in science, math and humanities-related areas to support even greater fluency and acquisition of knowledge.  To date, over 26.5 million people have signed up for and use Memrise.

Mr. Cooke was born in 1982 who has made his focus to increase memory acquisition and retention.  A recognized Grand Master of Memory, Mr. Cooke co-founded Memrise with Greg Detre as a means of using his own personal knowledge and skills to help others.  He has undergraduate degrees in psychology and philosophy and a graduate degree in cognitive science.  His whole approach to Memrise and learning is to create connections and thing you know to things you are learning as a means of retention.  Anyone who is interested in joining Memrise can visit their website.

When researching Mr. Cook, I was easily able to find information about him as he is a world-recognized authority on memory retention.  He has ventured beyond Memrise to other areas and it appears he is not done yet.  If I were to invest, I would invest in Memrise as it is being used and even from my short experience works.

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