I came across this video during my in depth online quest for a pitch that was somewhat within the allotted time an elevator pitch should take. It is just under 90 seconds (still a bit lengthy), however I found her to be keen and honest. I am by no means an expert on ionic liquids, but her real-world, examples of how they could solve some relevant issues in the world of technology was a very fascinating concept. I will post a review in the comment section below.
I really enjoyed Jill's enthusiasm on this particular subject of ionic liquids. She started off with a "hook" or question, to draw her audience in and get them thinking; "What do you think when I say the word innovation of the future?" Her answer, ionic liquids, was backed up with information regarding a massive poll that took place in the UK in which the results said ionic liquids were the number one innovation to shape the 21st century. She provides examples to the problems some technology faces such as battery life, and explains ionic liquids may be the solution. With all of this being said, Jill is a student who is studying ionic liquids for the specific purpose of using them for carbon dioxide capture as an alternative to the toxic and corrosive materials currently being used. I believe people/corporations would invest and use this product (method) because of the idea that is behind it: it's economical and environmentally compliant. It is not a true elevator pitch in the sense that she does not address the market on ionic liquids and the competition is not known. Her pitch definitely leaves the audience captivated and wanting to know more about this venture including how much money and time it would take to establish whether or not ionic liquids hold the key to the future of innovation.
