A3 Thoughts

Most of you are well into your A3 work and I’m getting a number of email questions (which are welcome!).  Some overview points:

  • you are meant to take the role of protagonist of your venture – the person with the vision and responsibility – not a team member or arms-length connection.
  • you are authoring your pitch to prospective investors (not potential customers).
  • think carefully about what your audience of investors needs to hear from you in order to be excited about your venture: educational value is obviously important, but venture viability (the ability to realize that education value with an intended audience) is essential.

Good luck!


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