This was a successful Kickstarter campaign in 2017. The company’s website describes their product like this:
“Teach your kids about electricity and the power of light, sound and motion whilst crafting some awesome dough creatures with this complete Dough Universe pack. Featuring the award-winning Bright Creatures kit plus our other popular Dough products, Techno Sounds, and Electro Machines, this exclusive pack is perfect to teach 4+ year olds about science and technology.” from https://www.techwillsaveus.com/shop/complete-dough-universe-pack