A recent Canadian success story in the tech world! Martin and Meti founded ApplyBoard in 2015. It is a career guidance platform for higher education students. Its main purpose is that it enables users to discover and apply for foreign university programs. ApplyBoard is free for students and charges fees to universities for generating leads. They have partnered with multiple universities and colleges in the US and Canada and are beginning to grow internationally. You can see just how fast they are growing by looking at their hiring page!
Martin & Meti seem to be the perfect entrepreneurial-brother team. They both have different education and skills that have brought them to this point. Martin’s background is in technology and web development and Meti’s is in business administration – even earning Dean’s list honors at Conestoga College. They have definitely found a niche that was not being filled and capitalized on that with deftness of true entrepreneurs. This can be witnessed by the incredible growth of their company. They clearly analyzed the market need and found a true solution to the problem as can be shown in this summarizing article. In just 4 years of existence, they now have over 1200 schools signed up and using their services.
They have a small leadership team of 6 people – including one other brother. Their organization (and especially its leaders) are generally all very young and they have created a youthful culture in the organization. That said, their youthful leaders all seem to be educationally qualified for their role in the company so it will be interesting to see how this (sort-of) family owned/operated business handles the pressures of rapid expansion into the worldwide education market.
