Who: Dan Eisenhardt, Founder & CEO, FORM
About Form: These augmented reality swim goggles allow athletes and coaches to real time (bio)metrics while they swim. This allows for immediate and ongoing learning opportunities for improved performance in the pool.
About Eisenhardt: A UBC alumn Dan, co-founded Recon Instruments in 2008, which he and his partners sold to Intel in 2015 . Prior to Recon, Dan was a management consultant for IBM and PricewaterhouseCoopers. He swam competitively at an international level, both in Denmark and the United States. He continues to be a respected expert in the emerging fields of augmented reality as well as a leading venture capitalist in the Canadian Tech sector.
Why I am interested: Heads Up DIsplays (HUD) have the potential to influence well beyond the world of athletics, including into teaching and learning environments. In fact, that is already happening. I am particularly interested in Dan’s journey as an entrepreneur. He was on the board of advisors at one of the companies I worked for and I love his fearless approach to designing something new and bringing it to market.