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ETEC 522 – Ventures in Learning Technologies
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    • ☛ Introduce Yourself!
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  • W01: Emerging Markets
    • W01: Emerging Market Teams
  • W02-04: Bootcamp
    • Global Dynamics
    • Who is the Customer?
    • What is a Venture?
    • 👥 Opportunity Horizon
    • W03: Analyst Bootcamp
    • A Game with Three Pitches
    • Deconstructing a Pitch
    • 👥 Pitch Critique
    • W04: Entrepreneur Bootcamp
    • Venture Genesis
    • Opportunity Activation
    • The Right Stuff
    • 👥 Founders Parade
  • W05-12: Opportunity Forecasts
    • W05: Personalized Learning
    • W06: Mobile Learning
    • W07: Game-Based Learning
    • W08: Big Data & Learning Analytics
    • W09: Immersive Experience
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    • W11: Microlearning
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Dana Bjornson

Dana Bjornson

I am a mathematics and physics teacher from Victoria, B.C., Canada. I am almost finished my Masters in Educational Technology, at which time “Fun Mum” will be coming back home! My professional interests include effective technology use in the classroom, and utilizing anxiety-reducing, collaborative, and/or anti-oppressive approaches within my practice.

A Student’s Guide to Tips, Tricks, & Enjoyment of ETEC Courses

A Student’s Guide to Tips, Tricks, & Enjoyment of ETEC Courses

By Dana Bjornson on April 1, 2018

Hi everyone, We did it! Another course under our belts and one step closer to our degree!  The Digital Text Team (Jessica, Zain and myself) wanted to make sure that you had an easy link to our collaborative digital textbook. If you ever have the inclination to add to another chapter, fling me an email […]

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Third Space Learning

Third Space Learning

By Dana Bjornson on March 23, 2018

Welcome to Third Space Learning! I am very excited to introduce my venture that will help educators create culturally responsive learning spaces within their classrooms. My friend and former colleague helped me frame the importance of projects such as these…   In my video you will find: My Elevator Pitch; My acknowledgement of Protocals of […]

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Please sign up for your Week 12 activity ASAP.

By Dana Bjornson on March 15, 2018

Hi everyone, The Week 12 Digital Text Team (Zain, Jessica and Dana) need your help. Because we are using the free version of the digital textbook program, we are somewhat limited on the number of contributors we are allowed to have.  To work around this issue, we have created a class email address for us […]

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ALEKS Adaptive Software

ALEKS Adaptive Software

By Dana Bjornson on February 11, 2018

Since our first week spent with our Emerging Markets topics, I have been highly intrigued with adaptive learning software.  One of the main companies using adaptive software is McGraw Hill’s ALEKS.  If you have ever wondered if there was a better way to deliver mathematics education, I think you may be interested in learning more […]

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Tim Power

Tim Power

By Dana Bjornson on January 27, 2018

ClickView  a compilation of curated and original-series, educational videos, specifically for local curricula videos are interactive and teachers can customize their students’ learning experiences with built-in questions throughout the videos videos can be integrated into Google Classroom, Blackboard, Moodle, Sharepoint, and more Biography Chairman and mentor (2007 – present) CEO (2003 – 2007) Co-Founder (March […]

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Unlimited Tomorrow

By Dana Bjornson on January 20, 2018

  In my quest to locate a current elevator pitch worthy of analyis, I found countless videos of entrepreneurs’ products, without the actual pitch.  It seems as though the art of making a pitch is evolving into a hybrid format, that combines elements of an elevator pitch and elements of a venture pitch. Sites like […]

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Adaptive Learning: What is it and how does it differ from Differentiated and Personalized?

By Dana Bjornson on January 12, 2018

Undoubtedly, you have a “feel” for what Differentiated and Personalized Learning are, as these are concepts that have been around for decades. Relatively speaking, there is now a “new kid on the block”! When looking at 2018 educational technology trend predictions, Adaptive Learning is appearing on most lists.  So what are the differences between Adaptive […]

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Emerging ideas as the predecessors of emerging markets: Social media as a catalyst

By Dana Bjornson on January 9, 2018

On today’s episode of The Current, I hung onto every word.  Although the Social Media EMT never came to be,  it is difficult to ignore its power, influence and future prospects. Oxford Martin Scholar Chris Kutarna articulates this and more in his interview with Anna Maria this morning.  Providing listeners with his prospects for 2018, […]

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Would anyone like to share and contribute to a Google Calendar?

By Dana Bjornson on January 8, 2018

Hi everyone, In an effort to be more organized with my life in general, I am trying to put everything I do onto a Google Calendar.  I am not very experienced with this platform and have traditionally worked with paper.  But alas, I truly want to give this new digital lifestyle an honest go. Here […]

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Hello from Victoria, B.C.!

By Dana Bjornson on January 6, 2018

And Happy New Year! I am a high school mathematics and physics teacher, teaching at the same high school that I graduated from.  (I like to joke with my students that I have been at the school since 1985!) I would also like to acknowledge the Esquimalt and Songhess Nations on whose traditional Lekwungen territory […]

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31 Mar Posted on I immediately loved the action-oriented…

Thank you so much for your feedback, JoAnna! I'm glad you pointed out the significance of the Venn Diagram. It's so interesting to me that when I was trying to understand the concept third space, from ETEC 521, I immediately pictured a Venn Diagram. Mathematics is part of my culture, as a mathematics enthusiast and practitioner. By taking the teachings of Dr. Marker (the ETEC 521 prof), and interpreting them in a way that was culturally relevant to me, I understood the concept of the third space on a much deeper level. This perfectly exemplifies the importance of creating culturally responsive learning spaces for our own learners! I am really glad to hear you are planning on 521-ing it.The interviews are very engaging and thought provoking, as are the readings and Dr. Marker. Great course, no question!

31 Mar
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Dana Bjornson @danabjsn

Thank you so much for your feedback, JoAnna! I'm glad you pointed out the significance of the Venn Diagram. It's so interesting to me that when I was trying to understand the concept third space, from ETEC 521, I immediately pictured a Venn Diagram. Mathematics is part of my culture, as a mathematics enthusiast and practitioner. By taking the teachings of Dr. Marker (the ETEC 521 prof), and interpreting them in a way that was culturally relevant to me, I understood the concept of the third space on a much deeper level. This perfectly exemplifies the importance of creating culturally responsive learning spaces for our own learners! I am really glad to hear you are planning on 521-ing it.The interviews are very engaging and thought provoking, as are the readings and Dr. Marker. Great course, no question!

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31 Mar Posted on Loved your pitch Dana. I think you have…

Thank you for your vote of confidence, Tanya! Jon, Brian and yourself have mentioned thinking beyond the video stage of this endeavor. I think if I was asking for more money than $20,000, that there would need to be an expectation of what's to come. In the end, I think that if the videos were popular, that I would want to spend more time thinking about the "what's next"? As all three of you are on the same wavelength, it actually is reassuring to me in that you are thinking bigger than I am! If you see the potential, then hopefully others do, as well!

31 Mar
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Dana Bjornson @danabjsn

Thank you for your vote of confidence, Tanya! Jon, Brian and yourself have mentioned thinking beyond the video stage of this endeavor. I think if I was asking for more money than $20,000, that there would need to be an expectation of what's to come. In the end, I think that if the videos were popular, that I would want to spend more time thinking about the "what's next"? As all three of you are on the same wavelength, it actually is reassuring to me in that you are thinking bigger than I am! If you see the potential, then hopefully others do, as well!

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31 Mar Posted on Feedback – Love addressing the problems…

Great question, Brian! I am certain that technology could be utilized to teach how to foster culturally responsive learning spaces. UBC has a MOOC that does this: http://pdce.educ.ubc.ca/reconciliation/ My rationale with the videos was that people could embed them within technology-driven platforms and that Third Space Learning (TSL) would focus on the videos, themselves. The mantra of "keep your eye on the prize" is resonating with me, right now. Other platforms specialize in dissemination of information, whereas TSL would specialize in the learning itself. It seems to me, that many companies start small, excel in one thing, then build off of that success. That is how I envision things would shake down with TSL, at least!

31 Mar
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Dana Bjornson @danabjsn

Great question, Brian! I am certain that technology could be utilized to teach how to foster culturally responsive learning spaces. UBC has a MOOC that does this: http://pdce.educ.ubc.ca/reconciliation/ My rationale with the videos was that people could embed them within technology-driven platforms and that Third Space Learning (TSL) would focus on the videos, themselves. The mantra of "keep your eye on the prize" is resonating with me, right now. Other platforms specialize in dissemination of information, whereas TSL would specialize in the learning itself. It seems to me, that many companies start small, excel in one thing, then build off of that success. That is how I envision things would shake down with TSL, at least!

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31 Mar Posted on Hi Dana. Both your elevator and venture…

Thank you so much for your feedback, Jon! It is a very big task to take on, that is for sure. My inner voice tells me to not let the size of the task, to prevent starting something of this nature, though. A Provincially dedicated Pro-D day is an interesting idea! I know that my school has at least one Pro-D a year, that is devoted to Indigenous awareness, but perhaps this isn't the case everywhere. I do feel like there is momentum growing, however, in order for more people to have safe entry points, as Gail Higginbottom so eloquently phrased it. More education about the damaging effects of colonization and residential schools need to happen; these are topics that are not easily digested, but from my research and learning, it is the key first step towards being culturally responsive. Do I think that these videos will rise to that challenge on their own? No. But it is something that could act as that safe entry point for a few folks, at least! Now that I am thinking about it more, student teachers could be one of the best markets to look at. Teacher Education programs was one "distribution network" that I hadn't even thought of, until now.

31 Mar
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Dana Bjornson @danabjsn

Thank you so much for your feedback, Jon! It is a very big task to take on, that is for sure. My inner voice tells me to not let the size of the task, to prevent starting something of this nature, though. A Provincially dedicated Pro-D day is an interesting idea! I know that my school has at least one Pro-D a year, that is devoted to Indigenous awareness, but perhaps this isn't the case everywhere. I do feel like there is momentum growing, however, in order for more people to have safe entry points, as Gail Higginbottom so eloquently phrased it. More education about the damaging effects of colonization and residential schools need to happen; these are topics that are not easily digested, but from my research and learning, it is the key first step towards being culturally responsive. Do I think that these videos will rise to that challenge on their own? No. But it is something that could act as that safe entry point for a few folks, at least! Now that I am thinking about it more, student teachers could be one of the best markets to look at. Teacher Education programs was one "distribution network" that I hadn't even thought of, until now.

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31 Mar Posted on Dana, loved this! WOW — what a well tho…

Hi Cassy, Your feedback is incredibly valuable-- thank you! I quoted you in my A3-reflection: "content is great but only if the right eyeballs are on it." So true!!! I will definitely alter things up in this department, should I actually need to shake down people for cash one day. I know I could have shaved some time off my pitch, had I not left things until the end. When I had finished, I was too emotionally attached to the slides, and thus, couldn't see straight. Lesson learned!!! Embrace your inner Twitter! Cheers, Dana

31 Mar
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Dana Bjornson @danabjsn

Hi Cassy, Your feedback is incredibly valuable-- thank you! I quoted you in my A3-reflection: "content is great but only if the right eyeballs are on it." So true!!! I will definitely alter things up in this department, should I actually need to shake down people for cash one day. I know I could have shaved some time off my pitch, had I not left things until the end. When I had finished, I was too emotionally attached to the slides, and thus, couldn't see straight. Lesson learned!!! Embrace your inner Twitter! Cheers, Dana

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31 Mar Posted on Feedback: Although your venture idea is…

I forgot to mention that your logo is also fabulous!

31 Mar
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Dana Bjornson @danabjsn

I forgot to mention that your logo is also fabulous!

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31 Mar Posted on Step by Step

Feedback: What a fabulous idea, Scott! Starting with your elevator pitch, you had me with the Moby track. You grabbed my attention immediately with your name, logo and pain point. If districts wish to get more folks on board with technology, your idea needs to be part of the process. Non-techies often look at the first step as being way too daunting and will not want to alter approaches. Your software provides a bridge between old and new; we need more of these types of bridges, most definitely. The only thing I think your elevator pitch is missing “the ask” and I think we are supposed to introduce ourselves and credentials; both easy fixes! I also like how your EP funnels us towards your website at the end. I found that your video that demonstrates the program was helpful for me to truly understand the software’s potential. I think that the only bit I would add, would be a few more details to the potential of having this data sorted. Your site mentions e-portfolios, but are there other benefits that non-techies would be attracted to? Since there are a few e-portfolio programs out there, what would be the benefit to using the Step By Step program? I am completely with you when you mention not having the entrepreneurial gene… Sorting out the business side of your plan would need some time and energy. Adding a CFO to your team, to compensate for your lack of business savvy (no insult intended here!), would cover some bases, possibly. Overall, I think you checked almost, if not all, of the Venture Pitch boxes AND the spirit of your idea is fabulous!!! User-friendly, bridge-building platforms are critically important in educational technology. PS. I was just marking in the ferry line-up yesterday; your image made me giggle. I am all about blending old school with new school. I am nearing the end of MET, and I still need my pad of paper!!! 😊

31 Mar
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Dana Bjornson @danabjsn

Feedback: What a fabulous idea, Scott! Starting with your elevator pitch, you had me with the Moby track. You grabbed my attention immediately with your name, logo and pain point. If districts wish to get more folks on board with technology, your idea needs to be part of the process. Non-techies often look at the first step as being way too daunting and will not want to alter approaches. Your software provides a bridge between old and new; we need more of these types of bridges, most definitely. The only thing I think your elevator pitch is missing “the ask” and I think we are supposed to introduce ourselves and credentials; both easy fixes! I also like how your EP funnels us towards your website at the end. I found that your video that demonstrates the program was helpful for me to truly understand the software’s potential. I think that the only bit I would add, would be a few more details to the potential of having this data sorted. Your site mentions e-portfolios, but are there other benefits that non-techies would be attracted to? Since there are a few e-portfolio programs out there, what would be the benefit to using the Step By Step program? I am completely with you when you mention not having the entrepreneurial gene… Sorting out the business side of your plan would need some time and energy. Adding a CFO to your team, to compensate for your lack of business savvy (no insult intended here!), would cover some bases, possibly. Overall, I think you checked almost, if not all, of the Venture Pitch boxes AND the spirit of your idea is fabulous!!! User-friendly, bridge-building platforms are critically important in educational technology. PS. I was just marking in the ferry line-up yesterday; your image made me giggle. I am all about blending old school with new school. I am nearing the end of MET, and I still need my pad of paper!!! 😊

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31 Mar Posted on TeachArch

Feedback: Although your venture idea is not something I have direct experience with, my teacher goggles are telling me you have a really great idea here! Your elevator pitch is really spot-on: you established your credibility, the problem, your solution and you didn’t forget “the ask”. It was visually appealing, as well. Perhaps the best part of your idea is that you have taken an emerging market idea (VR) and combined it with an existing technology, making a truly innovative and engaging product. Well done on this idea!!!! I would have like to have known a bit more about your competitors, since I do not have any prior knowledge in your industry: what do your competitors specifically lack that TeachArch provides? Overall, I think you have checked all the Venture Pitch boxes. I like how your site is simple and cleanly presented. On the other hand, I do not think that there is enough detail, for an investor to throw you the amount of coin you are looking for. For flow of your site, I would modify the navigation buttons at the bottom of each page that allow viewers to go in either direction (sometimes the cursor didn’t change to a link when hovered over the word). Your idea and your elevator pitch are incredibly strong. I think that your team is also strong—get some of those folks to put in the details on your pitch, perhaps, should you wish to move forward. Cheers!

31 Mar
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Dana Bjornson @danabjsn

Feedback: Although your venture idea is not something I have direct experience with, my teacher goggles are telling me you have a really great idea here! Your elevator pitch is really spot-on: you established your credibility, the problem, your solution and you didn’t forget “the ask”. It was visually appealing, as well. Perhaps the best part of your idea is that you have taken an emerging market idea (VR) and combined it with an existing technology, making a truly innovative and engaging product. Well done on this idea!!!! I would have like to have known a bit more about your competitors, since I do not have any prior knowledge in your industry: what do your competitors specifically lack that TeachArch provides? Overall, I think you have checked all the Venture Pitch boxes. I like how your site is simple and cleanly presented. On the other hand, I do not think that there is enough detail, for an investor to throw you the amount of coin you are looking for. For flow of your site, I would modify the navigation buttons at the bottom of each page that allow viewers to go in either direction (sometimes the cursor didn’t change to a link when hovered over the word). Your idea and your elevator pitch are incredibly strong. I think that your team is also strong—get some of those folks to put in the details on your pitch, perhaps, should you wish to move forward. Cheers!

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31 Mar Posted on Work To Learn

Feedback:  You really found put your thumb on a necessary problem, Derek! In Victoria, the unemployment rate in Victoria, BC was the lowest in Canada, as of December 2017, at 3.3% and the National average was only at 5.9%. My husband, who works in the trades industry, has a heck of a time finding people who are reliable and efficient. Every time his employee leaves, or must be let go, it can take over a year to find another suitable person. I like how your elevator pitch kept funneling us back to your website; should this become an actual venture, paying extra to remove the “weebly” would be a thought. I just checked GoDaddy and good news, “worktolearn.ca” is available! I am not a very fast reader, so I didn’t have enough time to read your slides on your elevator pitch. Putting your Twitter-brain into action would shorten up some of the phrases somewhat. You have clearly identified the problem: demand is vastly outweighing the supply of workers. The infographics and graphs are incredibly telling! The Work to Learn solution seems really great from an employer’s viewpoint. The incentives for students would need to be substantial, I would think, since there is such a high demand already. I think your Money section needs some more assurances for investors: what would the safeguards be that lawyers would draw up? Also, companies who invest in apprentices throughout their schooling, would need safeguards established. A system where students paid up-front but were reimbursed by their employer after a successful apprenticeship and minimum 1 year of employment. Future projections, a solid team and current competitors may wish to be elaborated for your pitch, as well. Your strengths here are the problem and the solution; with a little work, a stronger plan towards your solution would nail this venture! (pun intended)

31 Mar
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Dana Bjornson @danabjsn

Feedback:  You really found put your thumb on a necessary problem, Derek! In Victoria, the unemployment rate in Victoria, BC was the lowest in Canada, as of December 2017, at 3.3% and the National average was only at 5.9%. My husband, who works in the trades industry, has a heck of a time finding people who are reliable and efficient. Every time his employee leaves, or must be let go, it can take over a year to find another suitable person. I like how your elevator pitch kept funneling us back to your website; should this become an actual venture, paying extra to remove the “weebly” would be a thought. I just checked GoDaddy and good news, “worktolearn.ca” is available! I am not a very fast reader, so I didn’t have enough time to read your slides on your elevator pitch. Putting your Twitter-brain into action would shorten up some of the phrases somewhat. You have clearly identified the problem: demand is vastly outweighing the supply of workers. The infographics and graphs are incredibly telling! The Work to Learn solution seems really great from an employer’s viewpoint. The incentives for students would need to be substantial, I would think, since there is such a high demand already. I think your Money section needs some more assurances for investors: what would the safeguards be that lawyers would draw up? Also, companies who invest in apprentices throughout their schooling, would need safeguards established. A system where students paid up-front but were reimbursed by their employer after a successful apprenticeship and minimum 1 year of employment. Future projections, a solid team and current competitors may wish to be elaborated for your pitch, as well. Your strengths here are the problem and the solution; with a little work, a stronger plan towards your solution would nail this venture! (pun intended)

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25 Mar Posted on Hi guys, GREAT site. I LOVE the idea of…

Hi Shannon, Avatist is FREE (music to an educator's ears!!!), although we ran into the authoring issues for the collaborative part. Only 5 editors at a time for "free". One of our back up plans was going to be to just spend the money on having more editors. I think Jessica said that we could go to 10 (?) for only $15. Not too bank-breaking! Zain is who has the Kitaboo experience, as he uses it with his work. We showcased Kitaboo because it is Tesla of e-book creators. Super modern, all the bells and whistles; but comes at a price. As e-books become more ubiquitous, hopefully more free versions will take on the bells, too. Adaptive software is big cost, methinks. The timeline is a beauty program and fully-free. It is from Timeline JS (https://timeline.knightlab.com/) and uses Google Sheets. I've used it in a couple courses: super easy, looks slick. I'm glad you were able to walk away with a couple new tech toys! Cheers, Dana :)

25 Mar
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Dana Bjornson @danabjsn

Hi Shannon, Avatist is FREE (music to an educator's ears!!!), although we ran into the authoring issues for the collaborative part. Only 5 editors at a time for "free". One of our back up plans was going to be to just spend the money on having more editors. I think Jessica said that we could go to 10 (?) for only $15. Not too bank-breaking! Zain is who has the Kitaboo experience, as he uses it with his work. We showcased Kitaboo because it is Tesla of e-book creators. Super modern, all the bells and whistles; but comes at a price. As e-books become more ubiquitous, hopefully more free versions will take on the bells, too. Adaptive software is big cost, methinks. The timeline is a beauty program and fully-free. It is from Timeline JS (https://timeline.knightlab.com/) and uses Google Sheets. I've used it in a couple courses: super easy, looks slick. I'm glad you were able to walk away with a couple new tech toys! Cheers, Dana :)

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