Absolutely, yes David. I love your quote…

Absolutely, yes David. I love your quote. : )
I hadn’t really thought of it in those terms outside of my own discipline. You describe this so well in relation to ventures, it helps enrich my understanding. In design we were similarly told that a willingness to “disrupt” the status quo is often the difference between incremental gain and innovation (evolution vs revolution) as you mention. Attempting this (or even theorizing about it) can be quite intimidating. I actually had a class all about this in my final year at ECU called “Design Futures.” Each week we had to find visual examples of innovation and disruption. We then had to examine the unspoken approach used and distil the description down into one “general solution” that could be re-applied as a generative tool our design practice. These could originate from art, architecture, furniture, products, software, or really anything of interest. Each week had to show up for class with 3 different “general solution” statements (in the form of a visual poster + statement) and “pitch” them to the instructor. If these were suitably specific-yet-general, and disruptive-yet-promising for new product generation, we could leave in the first ten minutes of class! (We got extra points for hanging around to help classmates). The balance was so tenuous and the expression so exacting. If our “general solutions” were not disruptive enough, we had to keep researching. If we couldn’t get something right, we had to stay until we did (or come in extra days).  It was such a bizarre class, but extremely stimulating.

Your elaboration makes me remember this quite vividly. “Clash” was just one of the many different approaches, there was also extraction, combine/splice/remix (most typical), intentional lack, asymmetry, universality, nesting, and a whole host of other interesting approaches. These vary between disciplines but also share many commonalities.

It perhaps looks much different in an industrial design application than a software/venture application. Here’s some of the more playful ones:


I hadn’t realized how much the two worlds share in common, thanks for elaborating. This is exceptionally cool! 🙂

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