As a traditional textbook publisher, I w…

As a traditional textbook publisher, I would be making a strong effort to outsource content creation and distribution in an effort to reduce costs, and to use revenue in a way that is sustainable in the digital age. In order to outsource content creation and distribution, as a textbook publisher, I would transition to creating, and maintaining a digital learning/teaching platform. The goal of this platform should be to amass educational media of all sorts from videos, articles, interviews, and even quizzes and tests from willing contributors, and allowing free access to students, teachers, or other 3rd parties. As discussed in the OER, any free platform should be funded by advertisements, and this one should be no different.

The resulting revenue can be shared between the maintainers of the platform, and the contributors, which will encourage contributors to put in high quality work. If YouTube, and Wikipedia had a baby, this would be the learning platform a traditional textbook publisher would try to create.
The digital learning platform combines many of the selling points offered by the start-ups shown in the OER, and also with digital textbooks and also cures many of the pain points in today’s textbook industry. Educators who are capable of creating good content, which can consist of learning activities, lesson plans, diagrams, notes, videos, podcasts, lab instructions, interviews, etc, would illicit the largest visits and usage, which will help the platform generate additional revenue that can then be shared with the contributor. By amassing educational digital content, the platform can serve as an ever changing collection of teaching resources for teachers, one which can be kept up to date with minimal costs to the “textbook” publisher. With content creation and distribution costs outsourced to contributors all around the world, the textbook publisher can channel funds towards building out the technological framework required for the digital platform, and towards a team of curators who will parse through submitted content to check for relevancy.
This platform, if properly implemented, can be a permanent resource for teachers and students that does not need to be replaced every couple of years, or even if the curriculum were to shift. Teachers can simply visit the platform to choose activities, worksheets, or assessment pieces they’d like, or pull pieces together to form their own lessons. For the learner, this digital learning platform becomes a one stop source for any textbook or learning resource needed, just like watching YouTube, if a student finds one learning resource difficult to follow, they are free to look up resources from a different source, or “channel”.

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