Despite the venture pitch being well delivered and thorough, I would not invest in incentivED. For me the failing of this pitch is in proof of concept. I am not clear on what the market really is for this venture or how I as an investor would make a ROI. The CEO did a good job at explaining the inspiration for the venture and the competitors (or lack of in this case). He also did a good job explaining what made his venture different than what else is out there. I also found the CEO to be credible and sincere in his pitch. However, I didn’t think he was that passionate about incentivED – had he talked about how it would change his teaching experience (presumably for the better) I may have felt his passion. I will give points for originality and coming up with a unique idea, ultimately I just don’t think there is much of a market for it right now.