Emily, I too live in a northern rural co…

Emily, I too live in a northern rural community that struggles with nutrition and healthy living choices. I appreciate that your pitch combined the societal value and the revenue value of your app. My only concern is that your current projected market may be too small for large food producers to invest much into your in-app advertising campaign. I would recommend extending your market reach to make it more appealing to these companies. Also, I agree with my colleagues that a free version may attract more users. Perhaps, in addition to in-app advertising, you could also offer in-app purchasing options, like a platform that a) tracks consumer habits over time, b) provides better alternatives to selected food products, and c) helps families develop a weekly menu.

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