Feedback: Essay writing is certainly a skill that students can use assistance with improving. I especially like the split screen idea and the use of color coding. I am wondering if apps such as Google Docs can essentially create a similar effect? Having a visual example of what the program would look like would increase engagement and understanding. The stats and layout of your elevator pitch were of interest. Adding a voice over in some areas or student testimonials may break up the slides and add authenticity. I think the Stickynotes program could also support other areas of education which would increase the potential market.