FEEDBACK: Hi, Mary: Great work! I like that you’ve grounded the issue geographically and used example organizations from Canada to illustrate the work already being done in the field. I think the ability to save valuable information in a cloud database is also appealing to organizations who have limited tech budgets and experience and who want to avoid data loss from issues like local hardware failure. In terms of improving the pitch, I’d recommend including more specific information about the venture in the Elevator Pitch to get people interested in the venture and what actions it will involve.