Feedback: This is an interesting idea! I think that many investors are beginning to recognize the value in ventures that promote social and environmental change, so you’ve chosen a great market. Not only could the data collected from your app be used to help scientists determine environmental conditions, but the fact that users are able to share their observations over social media may generate interest and provide their peers with information about certain conservation areas, etc. You may have strengthened your pitch even more by providing some examples of how the collected data could be used toward specific environmental initiatives. Lastly, your mention of the success of many fitness apps, which rely on data collection, was a great addition to your pitch. I think it will help investors recognize the potential for your product to thrive!