FEEDBACK: Your venture outlines a detailed assessment strategy of various blended learning environments. You articulate very well the demand for blended learning strategies in post-secondary institutions. The big concern is adopting a blended learning solution riddled with implementation inconsistencies as you pinpoint competitors for being guilty of, but I am unable to determine how BLEND would fare any better. How can an investor verify that BLEND truly provides consistent designs? Although instructors are required to design blended learning environments, they may intentionally design a course that some would interpret as inconsistent with other courses offered by a department. Does BLEND step in to help standardize blending learning environments in a particular institution at the behest of instructors or policy makers? BLEND is a great tool, but I am confused about who the customer really is.