Great name and very interesting market to cater to. Clearly graduate students are not getting things made for them and are an underserved market. That said, it’s a small market with very high turn-over. (A small stable market would be okay.) Moreover, planning to work with universities as institutions can be a slow process of negotiation and accommodation. It’s quite costly to work with universities and get partnerships. (Top Hat tossed $15,000 contracts with universities because it cost them too much to make and totally reinvented their model.) The other side of this is joining a community of reviewers who, don’t have obligations before evaluating two papers. There may be an issue of the free-rider problem where people take on a short term basis from the community. So I have too many concerns and would not invest.