Heather, your elevator pitch paints a pi…

Heather, your elevator pitch paints a picture of a well developed program that is already being widely deployed. My initial concern is that it sounds like it is very focussed on advertising through the app. It adds a lot of weight that you included a document with so much information and real world statistics. My only suggesting there is converting the document to PDF so that is can be more widely accessed and less easily modified. I really appreciate that it is open to anyone, and so easy to become a donor. Once I visited the main website I saw how the promotion aspects work, it started to make a lot of sense. It has some really impressive features such as geo-targeted ad campaigns. For your assignment, I am curious about the type of investor this is aimed at. Mostly smaller community business? Or has this program been used on a larger scale as well? Looks like a great program!

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