Hello Dan,
A very informative website. As an investor, the use of text affords a sense of confidence, professionalism, and attention to detail. I do think I would have liked to have seen/heard more from you directly after your elevator pitch though. Your investor will be relying on your data/knowledge/skills but will be partnering with you as a person and I’m not quite sure I know enough about you yet.
There is another major competitor in the space that got big publicity through the TV show Dragon’s Den a little while ago (http://mybrightwheel.com/).