Hey Chris,
thanks for sharing this the information on Craig Jones and his company Formative. After reading through your analysis and watching the promotional videos, I signed up for Formative to explore the program and see how it might be applicable to my own2 teaching. In terms Craig Jones and the information provided, I really agree with and feel like he is a strong entrepreneurial role model with the essential qualities – business and education background that has afforded him to see a pain point in the market – engaging formative assessment, a growing market in the world of educational technology.