Hi Craig, thank you for your feedback. Y…

Hi Craig, thank you for your feedback. You are correct in that I didn’t clearly address the marketing plan and still need to fully develop this. However, as a start I would first market through various social media channels, which are very popular here. I would also ensure that the local vendors (Apple and Microsoft product providers for example) are aware of the company. Everything is done a little differently in the UAE, so institutions need to go through local service providers rather than directly through a company itself. I would also actively participate in the many local education conferences. Reputation is key to success here, so I would leverage on my already positive reputation.
Scaling it beyond these two markets is definitely in the plans, I will need to ensure I make this clear to the investors. Canada is definitely a possibility as are other eastern African countries.

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