Hi Janna
I am a huge dog lover and your pitch appeals to those of us who see how important pets can be in bringing support and compassion to a person who needs it. I would like to see more emphasis placed on the investment you want me to make. I feel like you are focused more on selling the programme itself rather than the investment into it. More information related to the team of people supporting your venture and why you are an expert in the field would also be an important addition. You have a real passion for animals and this is a big part of selling a business like this but without further detail surrounding the marketing and return on my investment I am not ready to recommend this wonderful cause yet.