Hi Tariq, big data analytics is one of the underlying trends in software development that can show benefit by extending learning applications to include visualization of learners and their performance. Your description of the topic and its applicability is well done. I think you are right that there are opportunities for companies to form partnerships and leverage big data to create efficiency in delivering and managing learning. I wonder how smaller companies could compete against such major players forming partnerships such as IBM and Desire 2 Learn?