Hi Ying, I enjoyed the venture pitch and how you incorporated the ‘testimonials’ into discussing the pain point. It’s definitely a problem I have felt many times. One of the issues I’ve ran into is creating appropriate keys and updating them. Our school has some great in house workbooks, but with frequent updates our keys are always out of date. Making good keys and uploading them has always been a chore and this presents a way to address that. That being said, this venture feels like it will really depend on word-of-mouth marketing. If it gains popularity with the right teachers it will sell very well, but competing against the big publishers I think will be a significant challenge!
Hi Ying, I enjoyed the venture pitch and…
2 Aug
Hi Jason, thanks for the positive comments! I am glad to hear that you can relate to the pain point that I've identified. So frustrating creating problems all the time, isn't it? Yes, you are right, it will definitely be tough to compete with the big publishers out there who seem to have monopoly over educational books. However, I think a good starting point to get this into the game is to offer much lower subscription fees. Another strategy that I think might work is to just start mailing free samples to all schools in the lower mainland.
