I appreciated that this report noted the importance of the human element in bringing VR and AR to the marketplace. To be successful, we need to support a gentle and positive introduction to the technology for those who have not used it before. The excitement regarding the novelty of the technology can lead early adopters to forget the experience of those who do not share the same excitement. This report also demonstrates the technology within the context of the report by including AR features, although I couldn’t quite make them work properly. If the AR could work, the report itself could be a persuasive tool when introducing the technology to newbies. There are also links within the report where you can apparently filter data by time, technology, territory and use case, but I couldn’t find this information. The report also provides a clear description of its research methodology which could be helpful when using the data to support business proposals. Given that other market projection reports cost thousands of dollars (see https://www.researchandmarkets.com/reports/4861009/global-augmented-reality-and-virtual-reality?utm_source=dynamic&utm_medium=GNOM&utm_code=v4rvsw&utm_campaign=1333269+-+Global+Augmented+Reality+and+Virtual+Reality+Market+Analysis%2c+2015-2026&utm_exec=joca220gnomd), this report offers an affordable and practical summary of considerations for businesses who are interested in exploring the VR and AR market.