I have a lot to say about Jewelbots, but the most important one of all is that NO, I would not invest in this venture. Jewelbots pain point is very simple – trying to increase female interest in STEM and coding and they have come up with the solution of creating programmable bracelets. However, the differentiation piece is where myself as an EVA needs to take a step back from this venture. There are so many products on the market that do a really good job at increasing female interest in STEM and coding (MakeyMakey/Scratch/Sphero/Merge Cube) without doing so in a way that is extremely superficial and full of gender stereotypes. Those alternate programs alone allow for so much range of interest that everyone who uses them feels included, as opposed to Jewelbots which heavily implies that all girls need to be, “girly” and only care about “the followers on Instagram.” Also, from a differentiation standpoint, the other competitive products have a direct involvement with coding in different forms. Jewelbots states in their pitch that once you take it out of the box, “no coding is required,” which seems ironic given it is marketed as a coding bracelet. At no point in the pitch does Jewelbot indicate how the “coding” system for the bracelet works, as a potential investor I would want to know how the app would work and how the coding would be set up – drag and drop? etc. Lastly, based on the elevator pitch and looking over the venture’s leaders on the Kickstarter page, I do not believe that I know enough information about them and their overall qualifications to go into business with them. For the above reasons – I’m out!