I think that Proximity based learning will have a huge impact on our functionality, infrastructure and daily lives. Now QR codes are often used as an extra “gadget” and its more annoying that added value often. However I think with automation and Beacons in our devices, I can image that automation will enter the next level. For example in supermarkets with scanning food and payments, there should be no counters and baskets anymore; it will all go automatically. Or for airports or check -ins, I think security controls and check-ins will become even more automated on automatically activated beacons. Commercial Applications, whereby in cities / shopping areas products are promoted to each individual based in customer data and behavior. Or whereby information, learning and engagement in the art / cultural scene will be automated by passing certain information activation points. This is not a stand alone technology and will go hand in hand with VR / AR / Mixed reality and AI.