John Hanke represents the tenacity that is needed to be a good entrepreneur. As others have mention, leaving the creature comforts of Google is not easy and probably not recommended for several budding entrepreneurs. Without incubators like Ryerson’s DMZ, ventures can die very quickly and never see success even on a regional or national scale. I like how John also brought back an old school advertising technique and modernized it for the masses. Being a gamer myself, I always wondered why game companies didn’t do that in the first place.