Key2Key Review:
The paint point is clearly identified. Although there does not seem to be any direct competitors that offer all three components of the writing process, they are very large and strong competitors. Therefore as an investor, I would be very leery about going against google or Microsoft for they could create their own rival product when desired. Also I do not know the cost to the consumer, the manner Key2Key wishes to reach the consumer and the amount asked from investors. The product is very clearly presented and detailed, yet a stronger emphasis on the investor audience, might make this venture more appealing. The target market is clearly mentioned. The presenter comes across as confident in the elevator pitch. Unfortunately this pitch leaves me with too many questions to invest.