Luis focused his creation and business on the needs rather than purely for gains. The fact that he is looking to provide free education that is easily accessible for everyone is a great motivation right from the beginning. As an educator himself, he knows how to reach out to his targeted groups. Teaching through flashcards is a quick and convenient way to reach out to adults as anyone could spend a couple of minutes each day to learn new vocabulary. An innovation with someone who is also an experienced teacher who knows what the desired age group needs will surely create a successful learning product.