Many thanks for your review, Stephen. I realize, as others have pointed out, that my pitch may have been missing some detail. To answer your direct question of how it would be implemented, I envision that CompanyCAVU would make available to employees a branded app that they can run on their phones, tablets or access via the web. The app would contain the journey (the story) along with some tasks to achieve along the way. The would be options for companies on how this could be implemented which would reflect their company culture. For example, this could be an animated story, a video, text-based or an audio story with images. The value that CompanyCAVU would offer is the platform for distribution and the consulting arm that can work with the company to create the content.