Mobile learning is much more than ‘anytime, anywhere’ access to digital multimedia information, courseware and instant messaging services. Increasingly cheaper, more powerful smartphones and faster wireless networks are becoming more available in traditionally marginalized and underserved regions of the world. This will drive entrepreneurs in those regions to develop educational and learning-related apps and services that reflect the priorities, perspectives and understandings of their own cultural contexts. These will be much more successful than the North American- and European-centric offerings that have thus far been the only or most dominant available options. At the same time, I’m hopeful that academics in those Western countries will start to develop new pedagogies founded specifically on the unique affordances of mobile computing cultures.